Product Marketing Co-op at Kabam

Vancouver, British Columbia, Canada

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Not SpecifiedCompensation

InternshipExperience Level

InternshipJob Type

UnknownVisa

Gaming, EntertainmentIndustries

Requirements

A passion for gaming and knowledge of gaming culture
Current enrolment in university with a major in Marketing, Business, or other related field
Experience with Photoshop is preferred
An interest in product marketing and social media, with the natural ability to keep engaged with social media trends
Strong communication skills with a clear and logical communication style
Ability to thrive in a fast-paced, dynamic environment
Strong work ethic and desire for personal and professional development

Responsibilities

Conduct research on gaming industry trends, audience demographics, and competitor games
Analyze trends in gaming communities and platforms (e.g., Twitch, YouTube, Steam, Reddit)
Assist in analyzing data of competitor performance from external resources
Participate in brainstorming sessions to develop new marketing concepts and campaign ideas for both live games and upcoming titles
Coordinate cross-functional team meetings, prepare meeting minutes, and follow up items to proceed with cross-functional teams
Help create promotional materials to engage players and potential customers, including trailers, videos, social media posts and copy for various platforms (social media, websites)
Assist in working with partners by coordinating communications, delivering marketing materials
Assist in project management by preparing briefs for the creation of new branding assets and deliver the outcome to stakeholders, including external partners

Skills

Product Marketing

Gaming Industry Research

Market Trends Analysis

Competitor Analysis

Twitch

YouTube

Steam

Social Media Marketing

Paid Media

Influencer Marketing

Project Management

Cross-functional Collaboration

Content Creation

Kabam

Curated gifts including jewellery and accessories

About Kabam

Kabam offers a variety of unique gifts, particularly focusing on jewellery, bags, and accessories. Their product range includes styles that range from kawaii and kitsch to vintage and modern, with a strong emphasis on hand-crafted semi-precious items. Kabam caters to a diverse group of customers who are looking for distinctive and personalized gift options. The company operates in the retail market by sourcing and selling high-quality, niche products that appeal to consumers who appreciate originality and craftsmanship. Revenue is generated through direct sales on their online platform, targeting those who value unique and stylish items.

San Francisco, CaliforniaHeadquarters

2006Year Founded

$233.9MTotal Funding

SERIES_ECompany Stage

Consumer GoodsIndustries

1-10Employees

Benefits

Performance-Based Annual Incentives

401(k) Retirement Plan100% Covered Medical / Dental / Vision / Life Insurance

Accident, Disability, Insurances

Flexible Work Hours

Paid Half-Day Fridays

Paid Vacation / Sick Leave / Holidays / Christmas Break

Commuter Benefits (Post-COVID19 WFH)

Free Parking and Gym Access (Post-COVID19 WFH)

Free Meals & Snacks (Post-COVID19 WFH)

Risks

Increased competition from alternative app stores may dilute Kabam's market share.

Ending Disney Mirrorverse could lead to a loss of player base and revenue.

Continuous game updates require investment, potentially straining resources if not balanced.

Differentiation

Kabam offers a diverse range of free-to-play mobile and web games.

The company emphasizes unique, hand-crafted game content and seasonal events.

Kabam's strategy includes expanding to alternative app stores for wider reach.

Upsides

Cross-platform play enhances user engagement across Kabam's game titles.

Blockchain technology offers new monetization opportunities for Kabam's mobile games.

Alternative app stores provide Kabam with new distribution channels and audience reach.

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