Marketing Analytics Manager
Dandy$127,500 - $150,000/year
Full Time
Mid-level (3 to 4 years)
Not SpecifiedCompensation
Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level
Part TimeJob Type
UnknownVisa
Software, Analytics, SaaSIndustries
Requirements
- Bachelor’s degree in Data Science, Statistics, Marketing Analytics, or related field
- 3–5 years of marketing analytics experience (SaaS, Tech, or Financial Services preferred)
- Proficient in Tableau, Power BI, and/or advanced Excel
- Experience with platforms such as HubSpot, GA4/Adobe Analytics, Google Ads, LinkedIn Ads, Hootsuite, Talkwalker, and Cision
- Strong understanding of marketing funnels, attribution, and lead scoring
- Excellent communication skills; able to simplify complex data for diverse audiences
- Fluent in English; French or Dutch proficiency a plus
- Legally authorized to work in the United States without sponsorship
Responsibilities
- Design and maintain dashboards and reports tracking marketing performance across channels
- Build and optimize scalable data models and pipelines integrating CRM, automation, and analytics data
- Analyze key metrics, including campaign lift, CPL, CAC, and marketing ROI
- Provide actionable insights to improve campaign efficiency and business impact
- Present findings and recommendations to Marketing and Sales stakeholders
- Partner with cross-functional teams to refine attribution models, lead scoring, and forecasting
- Ensure accuracy and compliance with data governance standards
Skills
SQL
Data Analysis
Dashboards
Data Modeling
Data Pipelines
CRM
Marketing Analytics
Tableau
Power BI
Google Analytics
Attribution Modeling
Lead Scoring
Minitab
Data analysis and process improvement software
About Minitab
Minitab offers a suite of tools for data analysis and process improvement aimed at helping organizations identify trends and solve problems using their data. Its main products include Minitab Statistical Software, Minitab Engage, Minitab Workspace, Minitab Connect, and Quality Trainer, which assist users in enhancing quality, reducing costs, improving customer satisfaction, and increasing operational efficiency. Minitab differentiates itself from competitors by providing not only software solutions but also expert consulting services to help clients fully leverage their data analysis capabilities. The company's goal is to empower businesses and institutions to gain valuable insights from their data and make informed decisions.
State College, PennsylvaniaHeadquarters
1972Year Founded
M_AND_ACompany Stage
Data & Analytics, ConsultingIndustries
201-500Employees
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Health Savings Account/Flexible Spending Account
Unlimited Paid Time Off
Flexible Work Hours
Remote Work Options
Paid Vacation
Paid Sick Leave
Paid Holidays
Sabbatical Leave
Hybrid Work Options
Stock Options
Company Equity
401(k) Retirement Plan
401(k) Company Match
Performance Bonus
Profit Sharing
Employee Stock Purchase Plan
Relocation Assistance
Employee Referral Bonus
Student Loan Assistance
Parental Leave
Family Planning Benefits
Fertility Treatment Support
Adoption Assistance
Childcare Support
Elder Care Support
Pet Insurance
Bereavement Leave
Professional Development Budget
Conference Attendance Budget
Training Programs
Tuition Reimbursement
Professional Certification Support
Mentorship Program
Wellness Program
Mental Health Support
Gym Membership
Commuter Benefits
Meal Benefits
Phone/Internet Stipend
Home Office Stipend
Legal Services
Employee Discounts
Company Social Events
Risks
Integration of Simul8's technology may face challenges, delaying expected benefits.
Enhanced AI capabilities in Minitab's software may encounter technical issues or resistance.
Expansion into government sectors may increase regulatory scrutiny and compliance challenges.
Differentiation
Minitab's acquisition of Simul8 enhances its simulation and process optimization capabilities.
Minitab's educational software is widely used for teaching statistics globally.
Minitab offers a comprehensive suite of data analysis and process improvement tools.
Upsides
Minitab's integration of AI enhances its competitive edge in statistical software.
The rise of digital twin technology aligns with Minitab's recent acquisition of Simul8.
Growing demand for cloud-based analytics solutions benefits Minitab's cloud offerings.
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