Marketing Data Analyst at Playground

New York, New York, United States

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Not SpecifiedCompensation

Entry Level & New GradExperience Level

Full TimeJob Type

UnknownVisa

SaaS, SoftwareIndustries

Requirements

1–2 years of experience in a marketing, communications, or related role
Organized, detail-oriented, and able to keep things on track
Strong written and verbal communication skills
Creative and enjoys thinking about audience resonance
Curious, eager to learn, and excited to try new things
Data-driven and able to turn numbers into insights
Team player and thrives in a fast-paced, collaborative environment
Bonus: Experience with HubSpot, Canva, Figma, Framer or similar tools

Responsibilities

Support the planning and execution of marketing campaigns (email, social, content, paid, and more)
Help create marketing content such as blog posts, emails, landing pages, and social media assets
Coordinate campaign timelines and track deliverables to ensure on-time execution
Create and maintain reports in HubSpot and Google Analytics
Collect and analyze data to evaluate campaign performance and optimize future efforts
Assist with customer stories, testimonials, and referral program communications
Collaborate with design, sales, and customer experience to align messaging and branding
Help maintain and improve our website and other digital assets
Stay on top of industry trends and surface new ideas for growth
Launching a targeted email campaign to drive demo signups
Organizing a content calendar and scheduling social media posts
Creating performance reports for active campaigns and tracking key KPIs
Coordinating logistics for webinars or virtual events
Managing lead flows in HubSpot to ensure clean data and accurate tracking
Sourcing customer quotes and writing short-form content for newsletters
Supporting SEO efforts by updating blog content or keyword tagging
Helping with internal communications and marketing enablement resources
Supporting in-person and virtual events

Skills

Data Analysis

Marketing Campaigns

HubSpot

Google Analytics

Reporting

Content Creation

Social Media

Paid Advertising

Playground

Platform for hosting and sharing virtual events

About Playground

PlaygroundApp.com provides a platform for creators and cultural makers to host and share virtual events and experiences, ranging from operas to raves. The platform connects people globally, allowing users to discover and participate in cultural events from anywhere. It serves artists, musicians, and cultural enthusiasts, helping them reach wider audiences and monetize their events. PlaygroundApp operates in the growing virtual events market, offering a curated selection of experiences that cater to diverse interests. The company generates revenue through ticket sales, subscription fees, and partnerships, supporting both free and paid events to engage a broad user base.

New York City, New YorkHeadquarters

2019Year Founded

$3.3MTotal Funding

SEEDCompany Stage

VR & AR, EntertainmentIndustries

11-50Employees

Risks

Emerging competition from platforms like Saakuru Labs could divert attention from Playground.

User adoption may be challenging if Playground doesn't differentiate from existing platforms.

A shift back to in-person events could reduce demand for virtual experiences.

Differentiation

Playground offers a unique blend of virtual and cultural arts events.

The platform connects global audiences through shared cultural experiences.

Playground supports both free and paid events, catering to diverse user preferences.

Upsides

Increased demand for hybrid events expands Playground's audience reach.

AI-driven content curation can enhance user engagement on Playground.

5G technology improves Playground's livestream quality and interactive features.

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