Manager, Partner Marketing (Content Creator Program) at Airwallex

San Francisco, California, United States

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$140,000 – $180,000Compensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, Financial ServicesIndustries

Requirements

Strong expertise in digital marketing, content marketing, and data analysis
Highly motivated and results-oriented with founder-like energy, real impact focus, accelerated learning, and true ownership
Strong role-related expertise and sharp thinking, motivated by mission and operating principles
Ability to move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor
Humble and collaborative, capable of turning zero-to-one ideas into real products and getting stuff done end-to-end
Proficiency in using AI to work smarter and solve problems faster
Based in San Francisco (hybrid location)

Responsibilities

Execute the global YouTube content creator partnership strategy, focusing on collaborations that drive brand awareness, consideration, engagement, and growth
Identify, recruit, engage, and negotiate with YouTube creators whose content resonates with Airwallex's target audience
Design and execute content creation initiatives, including sponsored content, authentic product reviews, and educational video collaborations
Nurture existing creator partnerships, providing strategic support and resources to ensure successful promotion of Airwallex's products and services
Manage day-to-day operations of the creator program, including creator onboarding, contract negotiation, performance and cost tracking
Continuously optimize the creator partnership approach based on performance insights, user feedback, and evolving content trends
Analyze and report on program performance, leveraging data to inform strategic decisions
Conduct Airwallex's product content mapping and manage the creator content category mix to ensure alignment with marketing goals
Work with cross-functional teams for collaboration and content localization

Skills

Partner Marketing

Content Creation

Marketing Campaigns

Brand Awareness

Customer Engagement

Strategic Marketing

Airwallex

Cross-border payment solutions for businesses

About Airwallex

Airwallex provides cross-border payment solutions for businesses of all sizes, including small to medium-sized enterprises and large corporations. The company offers a range of financial services such as multi-currency accounts, international money transfers, foreign exchange services, and payment gateway solutions. These services are designed to facilitate efficient and cost-effective international transactions. Airwallex uses advanced technology to ensure that these transactions are fast and secure. Unlike many competitors, Airwallex focuses on building financial infrastructure that supports the digital economy, allowing businesses to operate seamlessly across borders. The company's goal is to simplify global payments and make them accessible to businesses worldwide.

Eastern District, Hong KongHeadquarters

2015Year Founded

$877.4MTotal Funding

SERIES_ECompany Stage

FintechIndustries

1,001-5,000Employees

Benefits

Hybrid Work Options

Employee Equity Programs

Risks

Increased competition from fintech startups could erode Airwallex's market share.

Regulatory scrutiny in Asia-Pacific, especially China, may impact Airwallex's operations.

Volatility in foreign exchange rates poses a risk to Airwallex's revenue streams.

Differentiation

Airwallex offers a comprehensive suite of cross-border payment solutions for businesses.

The company integrates financial services into platforms, enhancing customer experience and efficiency.

Airwallex's global presence with ten international offices supports its expansive service offerings.

Upsides

Airwallex reported an 83% revenue increase in APAC, showcasing strong regional growth.

The partnership with Carwow enhances Airwallex's visibility and operational efficiency in the UK.

Airwallex's expansion in EMEA with new offices boosts its international market presence.

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