Insights Analyst at Tencent

Amsterdam, North Holland, Netherlands

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

GamingIndustries

Requirements

3–4 years in product, insights, or business analysis (gaming or digital consumer industries)
Strong SQL skills for independent data exploration
Experience collaborating with Data Scientists or Analysts to co-deliver reports
Proven record of presenting insights that influenced business or marketing decisions
Hands-on experience with dashboards and KPI iteration
Gamer with broad platform and genre exposure
Familiarity with data tools (Databricks, BigQuery, Redshift)
Cross-cultural communication experience; Chinese proficiency a plus
Interest in AI-driven data analysis and player discovery trends

Responsibilities

Conduct self-serve data exploration (SQL) to analyze cohorts, funnels, retention, and campaign performance
Maintain tracking dashboards covering awareness, engagement, and conversion metrics
Own and deliver a weekly Insight Package summarizing key learnings and recommendations
Work with internal data teams to define metrics, validate models, and translate findings into actionable publishing insights
Turn broad business or dev questions into clear hypotheses and structured research plans
Prepare concise, data-driven presentations that influence decision-making at both studio and publishing levels
Support publishing and product teams with actionable data insights that inform business decisions, player understanding, and content performance

Skills

Key technologies and capabilities for this role

SQLDatabricksBigQueryRedshiftdashboardscohort analysisfunnelsretention analysisKPIdata exploration

Questions & Answers

Common questions about this position

What experience level is required for the Insights Analyst role?

The role requires 3–4 years in product, insights, or business analysis, preferably in gaming or digital consumer industries.

What are the key technical skills needed for this position?

Strong SQL skills for independent data exploration are required, along with hands-on experience with dashboards and KPI iteration, and familiarity with data tools like Databricks, BigQuery, or Redshift.

Is remote work an option for this role?

This information is not specified in the job description.

What is the salary or compensation for this position?

This information is not specified in the job description.

What does Tencent's company culture emphasize?

Tencent fosters an inclusive environment that values diverse voices to fuel innovation, supports employees to achieve individual and common goals, and builds communities fostering inclusivity, connection, and accessibility.

Tencent

Internet platform for social, gaming, fintech

About Tencent

Tencent is a technology company that focuses on enhancing the daily lives of internet users and assisting businesses in their digital transformation. It operates in various sectors, including social networking, entertainment, fintech, and cloud computing. Tencent's main products include WeChat, a messaging and mobile payment app with over a billion users, and Tencent Games, which produces popular video games like Honor of Kings and PUBG Mobile. The company generates revenue through online advertising, subscription services, in-app purchases, mobile payments, and cloud services. Unlike many competitors, Tencent has a diverse business model that allows it to serve both individual users and enterprises effectively. The goal of Tencent is to enrich user experiences and support businesses in their digital journeys.

Shenzhen, ChinaHeadquarters

1998Year Founded

$31.5MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise Software, Fintech, AI & Machine Learning, GamingIndustries

10,001+Employees

Benefits

Professional Development Budget

Risks

Tencent's addition to the US blacklist may affect its operations and partnerships.

Developing Call of Duty mobile version may lead to competitive tensions with Microsoft.

Investment in blockchain exposes Tencent to volatile regulatory environments.

Differentiation

Tencent's WeChat app integrates messaging, social media, and mobile payments seamlessly.

Tencent Games is a global leader with popular titles like Honor of Kings and PUBG Mobile.

Tencent Cloud offers scalable solutions for businesses, enhancing digital transformation efforts.

Upsides

Tencent's investment in blockchain technology could enhance its fintech and cloud services.

The Hunyuan-Large language model advances Tencent's AI capabilities in social networking and gaming.

Collaboration with DYXnet on AI solutions opens new avenues in digital transformation services.

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