Field Marketing Executive - Bilingual (English/Spanish)
HumanaFull Time
Mid-level (3 to 4 years), Senior (5 to 8 years)
Candidates must be bilingual in Spanish and English, possess strong customer service and human relations skills, and have the ability to follow directions. A High School Degree or GED is required, with a Bachelor's Degree being a plus. Candidates must be willing and able to work outdoors in all weather conditions, navigate various home entrances, and interact with people for extended periods, including in homes with pets or varying cleanliness levels. Strong computer skills, data-driven mindset, analytical skills, teamwork, and organizational abilities are also essential.
The Field Representative is responsible for recruiting households to join the Nielsen Consumer Panel and maintaining assigned households to ensure weekly data transmissions and quality. This role involves visiting selected homes to educate panelists on scanner usage, persuade households to participate, and overcome objectives. Responsibilities include recruiting eligible homes without appointments, persuading panelists to complete surveys, communicating incentive potentials, and addressing panelist questions. The representative will also drive to designated homes, collaborate with the National Consumer Panel for sample quality, and potentially travel to other markets to support teams.
Global measurement and data analytics provider
Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.