[Remote] Director, Institutional Sales Group at Kraken

United Kingdom

Kraken Logo
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Cryptocurrency, Financial Services, BlockchainIndustries

Requirements

  • Strategic mindset: ability to craft big picture growth strategies and execute them
  • Proven leader: experience leading high performing teams, mentoring talent, and cultivating a culture
  • Familiarity with Kraken's culture, values, mission, and app (read Kraken Culture page and learn to create a Kraken account)
  • Experience in crypto/blockchain, ideally with institutional sales background

Responsibilities

  • Own the commercial strategy for VIP and institutional sales in EMEA, including OTC, Prime, Custody, and Exchange services
  • Manage and mentor a high performing sales team, ensuring strong pipeline development, efficient deal execution, and high touch client engagement
  • Work cross-functionally with marketing, operations, product, and compliance to align on go-to-market strategy and business goals
  • Develop and execute tailored approaches for institutional clients (hedge funds, proprietary trading firms, banks, broker dealers, family offices, asset managers); structure complex deals and negotiate custom fee schedules, margin arrangements, and incentive packages
  • Represent Kraken at key industry events, conferences, and webinars; lead sponsorship and partnership opportunities to enhance brand trust
  • Work with marketing to tell a consistent and compelling story resonating with institutional clients
  • Partner with Product and Customer Success teams for seamless client experience from onboarding to trading support and relationship management
  • Identify opportunities to upsell and cross-sell products to grow client business and deepen relationships
  • Collaborate with internal teams to improve tooling, CRM workflows, and data visibility for sales efficiency
  • Ensure team access to resources and analytics; continuously improve operations
  • Build and track commercial KPIs (revenue performance, customer acquisition cost, lifetime value, churn)
  • Leverage analytics and insights to refine sales strategy, understand customer behavior, and identify growth opportunities
  • Drive revenue, lead client acquisition, and build a world-class commercial team in EMEA

Skills

Institutional Sales
Client Acquisition
Revenue Growth
Team Leadership
Strategic Planning
EMEA Markets
Crypto Trading
Blockchain
VIP Client Management

Kraken

Cryptocurrency exchange for buying and trading

About Kraken

Kraken is a cryptocurrency exchange platform that allows users to buy, sell, and trade various digital assets. It offers features that cater to both beginners and experienced traders, making it easy to navigate the cryptocurrency market. Users can execute trades with high liquidity, which means their transactions are completed quickly. The platform charges low transaction fees, sometimes as low as 0%, helping users keep more of their profits. Kraken also provides advanced charting tools to help investors track their investments effectively. Security is a major focus, with multiple protective measures in place to keep user assets safe. The platform supports 70 different asset pairs and is continuously expanding its offerings. Additionally, Kraken offers 24/7 global support to assist users with any questions or issues.

San Francisco, CaliforniaHeadquarters
2011Year Founded
$108.5MTotal Funding
SERIES_CCompany Stage
Crypto & Web3, Financial ServicesIndustries
501-1,000Employees

Benefits

Competitive salary and equity plan
401k contribution plan
Vacation & Generous PTO
Paid Tranings

Risks

Increased competition from Binance and Coinbase could impact Kraken's market share.
Regulatory scrutiny in the EU may raise Kraken's compliance costs.
The volatility of cryptocurrency prices can affect Kraken's revenue from transaction fees.

Differentiation

Kraken offers both spot and futures trading for over 40 digital assets.
The platform provides advanced charting tools for professional traders and technical analysts.
Kraken's 24/7 global support ensures assistance for users at any time.

Upsides

Kraken's acquisition of Staked enhances its staking services for consumers and institutions.
Sponsorship deals with major soccer clubs boost Kraken's visibility and brand recognition.
The rise of crypto derivatives attracts advanced traders to Kraken's sophisticated tools.

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