Digital Marketing Coordinator (PH) at The Walt Disney Company

Glendale, California, United States

Not SpecifiedCompensation

Entry Level & New Grad, Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Entertainment, Media, Digital MarketingIndustries

1+ years of experience in social/digital marketing
Solid technical understanding of YouTube channel management and backend operations
Previous experience with CRM tools, i.e. Airtable
Outstanding organization and communication skills
Strong language and copy-writing skills
Strong understanding of social media platforms, specifically YouTube
Impeccable eye for detail coupled with the ability to communicate clearly and implement strategies as directed
Solid time management skills with the ability to meet deadlines and prioritize accordingly
Ability to multi-task and pivot quickly as needed
Ability to thrive in a fast-paced, digital-forward environment
Well-versed in the YouTube ecosystem, with a solid understanding of content formats, uploading, playlisting, geo-targeting, policy setting, publication, and community
Knowledge of YouTube’s latest content creator recommendations, new tools, and best practices updates
Collaborative, results-driven, and detail-oriented
Strong understanding of a variety of social, digital, and emerging platforms, and corresponding trends
Affinity for a wide array of Disney brands, as well as YouTube-first content programming
Ability to troubleshoot as needed and manage up to leadership appropriately

Publish content on a variety of Disney Entertainment YouTube channels as assigned by leadership and through request processes
Facilitate content upload deliverables, and manage settings including monetization, geo-targeting, playlisting, chat & commenting, community, etc
Collaborate with Creative team on performance packaging (thumbnail, title, metadata, etc.)
Manage day-to-day channel operations to align with initiatives, swap channel art, playlist/shelf refresh/etc
Coordinate day-to-day implementation of channel-specific publishing calendar, inclusive of video and Posts content
Collaborate with other teams on alignment and brainstorming around original series + new title launches
Review analytics for channel content for strategic recommendations
Maintenance of Airtable records as they pertain to content tracking/publishing
Channel library optimization
All other duties, as assigned, by manager