Nielsen

Data Scientist

Mexico City, Mexico City, Mexico

Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Market Research, Consumer Insights, Data & AnalyticsIndustries

Requirements

Candidates should possess a University degree in Statistics, Mathematics, Socio-economics, or a related field, and a minimum of 3 years of experience in FMCG, Retail, Consumer Research, or a related industry. Familiarity with the LATAM market, ideally located near the Mexico City office, is required, along with strong understanding of consumer behavior, universe modeling, and sample design. Proficiency in statistical analysis and handling large data sets, along with working knowledge of Python (required) and R (preferred), is essential. Experience with SQL and large-scale databases is also needed, as well as proficient English skills for cross-country collaboration.

Responsibilities

The Data Scientist will support the update, review, and optimization of sampling and universe estimation methodologies across global markets, with a special focus on Latin America (LATAM) and Europe. They will work extensively with demographic and behavioral data, conduct statistical analyses, and drive process improvements. The role also involves contributing to broader consumer and product initiatives, and collaborating with stakeholders to bring products forward through data-driven decision making.

Skills

Statistical analysis
Sampling
Universe modeling
Data handling
Stakeholder management
Project management
Coding
Consumer behavior
Demographic analysis
Behavioral data analysis

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters
1963Year Founded
$45.1MTotal Funding
ACQUISITIONCompany Stage
Data & Analytics, ConsultingIndustries
10,001+Employees

Benefits

Health Insurance
401(k) Retirement Plan
401(k) Company Match
Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.
Privacy regulations may impact Nielsen's data collection capabilities.
Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.
The Diverse Media Equity program elevates diverse-owned media companies' visibility.
Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.
Partnerships with P&G and NMSDC support diverse media representation.
Collaboration with TikTok improves digital audience measurement services.

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