Content Writer - Marketing (Remote - Work from Anywhere)

Gibraltar

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Banking, FintechIndustries

Requirements

Candidates should possess a Bachelor's degree in Marketing, Communications, Journalism, or a related field, with an advanced degree being preferred. Proven experience in content marketing and SEO, including a strong track record of enhancing organic search and engagement, is essential. Experience with content management systems, SEO tools like SEMrush or Ahrefs, and analytics platforms such as GA4 and Search Console is required. Experience working within the Crypto industry is also necessary. Additionally, candidates must have a dedicated workspace, a reliable high-speed internet connection, and equipment meeting minimal technical specifications, along with alignment with company values.

Responsibilities

The Content Writer will develop and implement a comprehensive content marketing strategy aligned with company growth objectives and brand positioning. They will lead SEO efforts in collaboration with web developers and manage content production across various formats, ensuring brand consistency and optimization. The role involves overseeing the editorial calendar, analyzing content marketing data and SEO performance to refine strategies, and owning the content and design for the company website. Collaboration with cross-functional teams, leading and expanding the content marketing team, and fostering relationships with influencers and external partners are also key responsibilities. Staying current with industry trends and competitor strategies is expected.

Skills

Content Strategy

SEO

Content Marketing

Blog Writing

White Papers

Video Content

Social Media

Editorial Calendar Management

Content Optimization

Website Content

Xapo Bank

Digital banking platform for cryptocurrency management

About Xapo Bank

Xapo provides digital banking services that focus on managing and storing money using Bitcoin and other cryptocurrencies. The platform allows users to buy Bitcoin, store it securely in ultra-secure Vaults, and manage their funds easily through a user-friendly app. Xapo is designed for both individuals and businesses, offering a fast and secure way to send and receive money globally, making it particularly useful for cross-border transactions. Unlike traditional banks, Xapo emphasizes high-security measures and accessibility, catering to users in both developed and developing countries. The company's goal is to democratize money and empower people by breaking down financial barriers and creating new opportunities for everyone.

Palo Alto, CaliforniaHeadquarters

2014Year Founded

$38.9MTotal Funding

ACQUISITIONCompany Stage

Fintech, Financial ServicesIndustries

51-200Employees

Benefits

Fully remote

Flexible schedule

Flexible PTO

Learning & development budget

Risks

Regulatory scrutiny on stablecoins could impact Xapo's operations.

Bitcoin's volatility may affect Xapo's customer base and transaction volumes.

Reliance on the Lightning Network could pose challenges if technical issues arise.

Differentiation

Xapo Bank offers a unique combination of Bitcoin wallet and cold storage vault.

It is the first licensed bank to integrate USDC and USDT payment rails.

Xapo Bank provides near-instant Bitcoin payments through Lightning Network integration.

Upsides

Integration with SEPA expands Xapo's Euro transaction capabilities in Europe.

The 'Stocks' feature offers new investment opportunities, enhancing user engagement.

Xapo's stablecoin services appeal to users in emerging markets seeking banking alternatives.

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