Commercial Influencer Marketing Analyst at Accenture

Mexico City, Mexico City, Mexico

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Digital Marketing, Professional ServicesIndustries

Requirements

Influencer Marketing experience
Commercial skills
Content Production skills
Availability to work on-site in CDMX
Intermediate-advanced English
Graduated in related degrees (marketing, communication, etc.)

Responsibilities

Develop, incorporate, and retain content creators, building long-term relationships to drive business growth
Manage acquisition strategies for new profiles (hunting) and support active ones through scheduling, segmentation, and follow-up (farming)
Manage program channels end-to-end (communication, benefits, and content)
Identify commercial opportunities across different platforms
Collaborate with internal teams to strengthen the value proposition
Measure, monitor, and optimize KPIs (acquisition, retention, engagement, conversion, revenue), turning metrics like CTR and ROI into strategic insights
Collaborate on content creation and curation
Execute tactical plans to drive program growth and effectiveness
Take initiative in searching for content creators using commercial skills

Skills

Key technologies and capabilities for this role

Influencer MarketingContent Creator ManagementHuntingFarmingAcquisition StrategiesRetentionEngagementKPIsCTRROIContent CurationSegmentationMonitoringCommercial Skills

Questions & Answers

Common questions about this position

Is this position remote or on-site?

The role requires availability to work on-site in CDMX.

What skills are required for this Commercial Influencer Marketing Analyst role?

Required skills include Influencer Marketing, commercial skills, Content Production, intermediate-advanced English, and a degree in related fields like marketing or communication.

What is the salary for this position?

This information is not specified in the job description.

What is the work environment like at Accenture?

The work environment is based on teamwork and collaboration.

What makes a strong candidate for this role?

Strong candidates will have influencer marketing experience, commercial skills with initiative in seeking content creators, content production abilities, intermediate-advanced English, and a relevant degree.

Accenture

Global professional services for digital transformation

About Accenture

Accenture provides a wide range of professional services, including strategy and consulting, technology, and operations, to help organizations improve their performance. Their services assist clients in navigating digital transformation, enhancing operational efficiency, and achieving sustainable growth. Accenture's offerings include cloud migration, cybersecurity, artificial intelligence, and data analytics, which are tailored to meet the needs of various industries such as financial services, healthcare, and retail. What sets Accenture apart from its competitors is its extensive industry knowledge and ability to deliver comprehensive solutions that address both immediate challenges and long-term goals. The company's aim is to support clients in reducing their environmental impact while driving innovation and growth.

Dublin, IrelandHeadquarters

1989Year Founded

$8.5MTotal Funding

IPOCompany Stage

Consulting, Enterprise Software, CybersecurityIndustries

10,001+Employees

Risks

Rapid AI advancements may outpace Accenture's current capabilities, risking competitive disadvantages.

Integration challenges from multiple acquisitions could affect Accenture's operational efficiency.

The rise of AI-driven startups may disrupt Accenture's market share in customer service solutions.

Differentiation

Accenture's acquisitions enhance its capabilities in digital twin technology for financial services.

The company is expanding its expertise in net-zero infrastructure through strategic acquisitions.

Accenture's focus on software-defined vehicles positions it as a leader in automotive innovation.

Upsides

Accenture's investment in EMTECH supports central bank modernization amid digital currency evolution.

The acquisition of Award Solutions boosts Accenture's presence in the growing 5G and IoT markets.

Accenture's strategic acquisitions align with high-growth markets like digital twins and net-zero projects.

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