College Marketing Representative - Seattle
OrchardFull Time
Junior (1 to 2 years)
Candidates must be currently enrolled as either an undergraduate or graduate student in an accredited program, with at least one year remaining in their academic program (preferably two years), and possess a strong work ethic, knowledge, and passion for music. They should also have an interest in analytics, research, and how data is used in the music industry, along with excellent skills in Powerpoint, Word, and Excel. Basic knowledge of querying databases, such as SQL, Alteryx, Brandwatch, Looker, and Tableau, is required.
As an Analytics Representative, the individual will utilize internal and external analytics tools to support reporting and analyses for evaluating new releases, understanding artist audiences, and uncovering actionable insights to drive commercial strategies. They will leverage various research and social media analytics tools to analyze consumer behavior and sentiment, generate custom insights from analyzing data sources to tell a holistic story about artist fan-bases, and perform deep dive research to understand industry trends and inform decision-making.
Global music company managing artists and royalties
Sony Music Entertainment is a major player in the music industry, offering a wide range of services to artists and music fans. The company focuses on discovering and promoting musical talent while managing music rights and royalties. It generates revenue through music sales, including physical albums, digital downloads, and streaming, as well as licensing deals for use in films and commercials. Live performances and tours also contribute to its income, along with managing artists' royalties to ensure fair compensation. A key feature is the Artist Portal, which provides artists with tools to analyze their earnings and make informed decisions about their careers. Sony Music is dedicated to nurturing new talent through internships and career opportunities, ensuring a pipeline of future industry leaders. Overall, Sony Music Entertainment stands out for its comprehensive approach to talent management, music production, and financial transparency.