Sift

About Sift

Sift provides a platform focused on detecting and preventing online fraud in real-time, catering to clients in e-commerce, fintech, and digital marketplaces. The platform uses machine learning and artificial intelligence to analyze large datasets, allowing it to identify fraudulent activities effectively. One of its standout features is dynamic friction, which ensures that genuine users have a smooth experience while preventing fraudsters from accessing services. Sift's business model is subscription-based, with fees that depend on transaction volume and service level. Additionally, Sift offers services like chargeback management and dispute resolution, which add further value to its offerings. The company's goal is to enhance digital trust and safety for businesses by providing tools that help them make informed decisions and protect against fraud.