Canal

E-commerce platform for multi-brand selling

San Francisco, California, United States

About Canal

ShopCanal.com is an e-commerce platform designed to support multi-brand selling for retailers, platforms, and creators. It allows businesses to sell products from various brands, which helps them attract more customers and increase sales. The platform operates on a co-selling model, enabling businesses to collaborate with brands they admire, which is a more effective approach than traditional affiliate marketing. This model not only enhances brand partnerships but also broadens the reach of businesses across the internet. ShopCanal likely generates revenue through a commission or fee structure, earning a percentage of the sales made on its platform. Users appreciate the platform for its user-friendly design and growth potential, recognizing the advantages of co-selling and brand collaborations. The goal of ShopCanal is to help its clients achieve their sales objectives more quickly and efficiently.

San Francisco, CaliforniaHeadquarters
2021Year Founded
$26.3MTotal Funding
SERIES_ACompany Stage
Consulting, Consumer GoodsIndustries
51-200Employees

Benefits

Competitive compensation packages
Unlimited PTO + 12 company holidays
Quality health, vision, & life insurance
401k plans with 3% employer contribution
Commuter benefits
Home office stipends
All-day snacks + dinner provided after 5:30pm

Risks

Increased competition from similar e-commerce platforms could dilute Canal's market share.
Economic downturns may impact Canal's revenue due to reduced consumer spending.
Reliance on commission-based revenue may be unsustainable if partner brands' sales decline.

Differentiation

Canal offers a curated network of over 165 brands for co-selling.
ShopCanal.com facilitates multi-brand selling, enhancing retailer and creator collaborations.
Canal's co-selling model is a stronger alternative to traditional affiliate marketing.

Upsides

Increased consumer preference for curated shopping experiences boosts Canal's platform demand.
The rise of social commerce presents integration opportunities for Canal's platform.
Growing sustainability trends allow Canal to promote eco-friendly brands, attracting conscious shoppers.

Funding

Total raised$26.26 M
Latest valuation$112.50 M
StageSERIES_A
SERIES A
2/28/2022
$22
$112.50 M