SEO Specialist

Employment Type: Full-time Targeted Pay Range: $47,300.00 - $78,900.00

Position Overview

At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve. If you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today!

The SEO Specialist is responsible for partnering with internal teams and external vendors to implement SEO strategies to drive Natural Search traffic to DICK’S Sporting Goods web properties. This role works alongside the SEO Analyst to implement organic marketing techniques and analyze the website for improvements. In addition to on-page optimizations, the specialist will manage SEO projects throughout the year, ranging from Local Search, category audits, campaign initiatives, and more. This individual is expected to stay up-to-date on the digital landscape and use industry knowledge to create a fluid and dynamic optimization strategy across DSG & Golf Galaxy.

Responsibilities

• Analyze web and business metrics from multiple sources, using data to develop customer-facing strategies and ensure performance is on track.
• Create and analyze reporting to strategize next-steps based on data results.
• Identify traffic-driving keywords, track keyword rankings across multiple divisions, and utilize multiple SEO tools to monitor search engine fluctuations.
• Manage SEO optimizations and execute strategy for multiple divisions, collaborating with internal partners (Category Merchandising, Analytics, SEM, Marketing) and external partners (Altezza, SOCi, SEMrush).
• Provide priorities and direction to external partners, and performance reports and subject matter expertise to internal partners.
• Help develop and execute the channel roadmap.
• Make customer-facing decisions unassisted.
• Serve as a subject matter expert for the Natural Search channel across assigned divisions.
• Work with cross-functional teams including Category Merchandising, Buying, Content, Social, Local, Product Finding Methods, Tools Team, IT & Front End Development.
• Communicate SEO best-practices and strategies to business partners and upper management.
• Manage the lifecycle of and own multiple SEO projects throughout the year, ensuring tasks are on track and driving from start to finish.
• Lead meetings with cross-functional business teams to present data and SEO dashboards.
• Opportunities to present data and strategies to senior leadership.
• Prioritize work for the SEO Content Specialist to support optimization strategies based on data analysis, business trends, and seasonality.

Qualifications

• Bachelor's Degree, with a preference for Marketing or Communications. Other degrees will be considered.
• 1-3 Years of required experience with Search Engine Optimization (SEO).
• Experience with Google Analytics, Adobe Analytics, Coremetrics, or similar analytics platforms.
• Experience with Search Dex Verdandi or similar platforms.
• Experience with Websphere Commerce or other content management systems.
• Experience working with web retailers on Search Engine Optimization and other digital marketing campaigns (e.g., SEM, CSE).
• Knowledge of website optimization best practices.
• Strong familiarity with search engine algorithms, keyword research, and SEO software tools.
• Knowledge of Internet-related technologies, new media, and current web trends including analytics and social media.
• #LI-SL1

Company Information

DICK’S Sporting Goods complies with all state paid leave requirements. We also offer a generous total rewards package that could include other components such as: incentive, equity, and benefits. Individual pay is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all teammate pay regularly to ensure competitive and equitable pay.