Product Designer, Webflow (Remote)

Toronto, Ontario, Canada

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Insurance, InsurtechIndustries

Requirements

Candidates should have 5+ years of experience as a Product Designer, UX/UI Designer, or similar role, with proven Webflow experience building and maintaining marketing sites. Strong design skills in Figma are essential, along with a solid understanding of responsive design, accessibility, and component-based systems. Comfort with light HTML/CSS updates, the ability to manage multiple projects in a fast-paced environment, strong communication and teamwork skills, and a proactive problem-solving approach are also required. Startup or high-growth company experience, collaboration with SEO and content teams, paid media landing page design, conversion rate optimization, A/B testing experience, and basic technical SEO knowledge are considered nice to haves.

Responsibilities

The Product Designer will own the design, build, and ongoing evolution of PolicyMe's marketing website, ensuring a clear, trustworthy, and conversion-friendly experience. Responsibilities include designing in Figma, building pages in Webflow using existing CMS structures and reusable components, and creating new templates or modules as needed. The designer will collaborate closely with Growth, SEO, and Performance Marketing teams to deliver projects aligned with brand, traffic, and lead generation goals. They will also maintain and QA the site, troubleshoot issues, ensure responsiveness and accessibility, enhance the design system with reusable patterns, conduct proactive UX research and A/B testing, and collaborate with external partners for complex builds. Additionally, the role involves supporting SEO and content goals through layout and component implementation, and experimenting with new ideas for interactive elements and AI-enabled features.

Skills

Webflow

Figma

UX Design

Visual Design

SEO

Performance Marketing

Landing Page Design

Responsive Design

Accessibility

CMS

PolicyMe

Online platform for affordable life insurance

About PolicyMe

PolicyMe simplifies life insurance for Canadians by offering affordable coverage options, including critical illness insurance, through an easy-to-use online platform. Customers can access straightforward advice and apply for policies digitally, which helps reduce costs and allows the company to offer lower premiums. Unlike traditional insurance providers, PolicyMe operates with a digital-first approach, minimizing overhead expenses and passing the savings on to clients. The company is backed by reputable partners, enhancing its credibility and financial stability. PolicyMe aims to ensure transparency and customer satisfaction, handling claims with care and using customer feedback to improve services. Additionally, the company fosters a positive work environment through team-building events, even while operating remotely.

Toronto, CanadaHeadquarters

2018Year Founded

$20.5MTotal Funding

SERIES_ACompany Stage

Fintech, Financial ServicesIndustries

51-200Employees

Benefits

Paid Vacation

Stock Options

Remote Work Options

Professional Development Budget

Flexible Work Hours

Risks

Increased competition from other insurtech startups may erode PolicyMe's market share.

Rapid technological advancements require continuous investment in platform upgrades.

Potential regulatory changes in Canada could increase compliance costs for PolicyMe.

Differentiation

PolicyMe offers the most competitive life insurance pricing in Canada.

The company provides a fully-underwritten term life policy without unnecessary features.

PolicyMe's digital-first approach reduces overhead, offering lower premiums to customers.

Upsides

PolicyMe raised $18 million in Series A funding, boosting its market position.

The launch of Critical Illness Insurance covers 44 conditions, more than average insurers.

Increased demand for digital insurance aligns with PolicyMe's online platform strategy.

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