Requirements
- Recent graduate (within 2 years of graduation) or expected to graduate before August 2026
- For expected graduates: Able to work full-time internship before graduation and join full-time after graduation
- User of HoYoverse games and 2D games
- No restrictions on overseas travel or business trips
- Native-level Korean proficiency for work
- Interested in local game marketing strategies and familiar with local game distribution
- Great communication and team management skills; self-driven and proactive
- Loves to play video games; enthusiasm for anime preferred
- Fluent in Chinese or English speaking/writing (preferred)
Responsibilities
- Analyze marketing of HoYoverse games and competitors
- Participate in decision-making on HoYoverse game marketing topics (content, business models, advertising, customer service, etc.)
- Communicate and collaborate with internal departments and external partners (headquarters, agencies, collaborators, etc.)
- Plan and execute online/offline marketing activities (summer festivals, product collaborations, contests, etc.)
- Plan and produce goods using HoYoverse IP
- Engage in local marketing for games and IP products to promote brand awareness and acquire users via online/offline campaigns
- Plan, execute, and monitor marketing campaigns based on product and local user characteristics
- Expand and explore cross-industry collaboration opportunities with partners and vendors in the local market
Skills
HoYoverse
Creates immersive games and digital content
About HoYoverse
HoYoverse creates engaging virtual world experiences through its popular games like Genshin Impact and Honkai Impact 3rd. These games feature captivating stories, complex gameplay, and impressive graphics. Players can download and play these games for free, but they have the option to purchase in-game items to enhance their experience. This free-to-play model helps keep players engaged and encourages spending. In addition to gaming, HoYoverse produces animations, comics, music, and merchandise based on its game characters, which helps build a loyal fan base and creates additional revenue. Unlike many competitors, HoYoverse focuses on a diverse range of digital content and community engagement through platforms like HoYoLAB. The company's goal is to continuously improve its virtual worlds and maintain a strong presence in the gaming industry.