Requirements
- Recent graduate (within 2 years of graduation) or expected to graduate before August 2026
- For expected graduates: Able to work full-time internship before graduation and join full-time after graduation
- User of HoYoverse games and 2D games
- No restrictions on overseas travel or business trips
- Native-level Korean proficiency for work
- Interested in local game marketing strategies and familiar with local game distribution
- Great communication and team management skills; self-driven and proactive
- Loves to play video games; enthusiasm for anime preferred
- Fluent in Chinese or English speaking/writing (preferred)
Responsibilities
- Analyze marketing of HoYoverse games and competitors
- Participate in decision-making on HoYoverse game marketing topics (content, business models, advertising, customer service, etc.)
- Communicate and collaborate with internal departments and external partners (headquarters, agencies, collaborators, etc.)
- Plan and execute online/offline marketing activities (summer festivals, product collaborations, contests, etc.)
- Plan and produce goods using HoYoverse IP
- Engage in local marketing for games and IP products to promote brand awareness and acquire users via online/offline campaigns
- Plan, execute, and monitor marketing campaigns based on product and local user characteristics
- Expand and explore cross-industry collaboration opportunities with partners and vendors in the local market
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What are the eligibility requirements for this position?
The role is for recent graduates (within 2 years of graduation) or those graduating before August 2026, with full-time internship availability before graduation if applicable, and ability to join after graduation.
What language skills are required for this marketing role?
Native-level Korean is required, with preference for conversational and writing skills in Chinese or English. Korean proficiency for work tasks is essential.
What are the main responsibilities in this brand marketing position?
Responsibilities include analyzing marketing for HoYoverse games and competitors, participating in marketing decisions, collaborating with internal teams and partners, planning and executing online/offline campaigns, and developing merchandise using HoYoverse IP.
What personal interests or background make a strong candidate?
Candidates should be HoYoverse game users and 2D game enthusiasts, love playing video games, have enthusiasm for anime (preferred), and be interested in local game marketing strategies.
Is this position remote or office-based in Korea?
This information is not specified in the job description.
HoYoverse
Creates immersive games and digital content
About HoYoverse
HoYoverse creates engaging virtual world experiences through its popular games like Genshin Impact and Honkai Impact 3rd. These games feature captivating stories, complex gameplay, and impressive graphics. Players can download and play these games for free, but they have the option to purchase in-game items to enhance their experience. This free-to-play model helps keep players engaged and encourages spending. In addition to gaming, HoYoverse produces animations, comics, music, and merchandise based on its game characters, which helps build a loyal fan base and creates additional revenue. Unlike many competitors, HoYoverse focuses on a diverse range of digital content and community engagement through platforms like HoYoLAB. The company's goal is to continuously improve its virtual worlds and maintain a strong presence in the gaming industry.