Senior Lifecycle Marketing Manager
Modern Health- Full Time
- Senior (5 to 8 years)
Candidates should possess 5+ years of experience in lifecycle, CRM, or retention marketing, with at least 2 years focused on B2B audiences. They should have experience supporting a sales-led motion and building for product-led growth, along with a strong understanding of marketing automation platforms.
The Lifecycle Marketing Manager will develop and execute B2B lifecycle marketing strategies to activate, engage, retain, and grow healthcare facility customers, leveraging internal data to uncover engagement opportunities and develop segmentation and targeting strategies. This role involves owning and optimizing lifecycle communications across various channels, partnering with Sales and Account Management to identify post-sale nurturing opportunities, designing segmented marketing journeys, and establishing lifecycle KPIs to drive continuous improvement through A/B testing and experimentation.
Connects healthcare professionals with facilities
Medely connects healthcare professionals, like nurses and allied health workers, with hospitals and outpatient facilities that need temporary or permanent staff. The platform allows healthcare facilities to post their staffing needs, while professionals can accept assignments that fit their skills and schedules. Medely operates on a marketplace model, earning revenue through fees for successful matches and offering subscription plans for ongoing staffing support. The platform provides flexibility for healthcare workers, enabling them to choose their work hours and locations, while helping facilities efficiently fill staffing gaps to ensure patient care is maintained. Medely stands out by focusing on the needs of both healthcare providers and professionals, making it a significant player in the healthcare staffing industry.