Coordinator, Marketing at Brixmor Property Group

Las Vegas, Nevada, United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Retail, Real EstateIndustries

Requirements

College degree preferred
3 years of experience in sales, sponsorship, strategic marketing, e

Responsibilities

Act as a liaison for tenants, conveying SBV initiatives such as Tourism Initiatives, Events, and special promotions
Collaborate closely with the Director of Marketing to formulate and implement a cohesive social media strategy and goals across platforms such as Instagram, TikTok, Facebook, and Twitter
Track metrics, experiment with new methods, and foster audience growth and engagement
Monitor, respond to, and cultivate community feedback on social media using available tools like YEXT to enhance engagement and customer loyalty
Adhere to policies and procedures related to each marketing department initiative within the center
Assist in on-site management of center events, promotions, and sponsorships, including pre and post-event follow-up
Implement platform programs professionally and promptly, contributing to result measurement
Maintain a polished appearance of common areas, including marketing materials, signage, and displays, ensuring all information is current and relevant
Aid in marketing initiatives targeting both tenants and customers to enhance the center's overall perception
Contribute to the execution and coordination of the property-wide Customer Service Initiative, collaborating with various departments
Actively participate in community-centric events, networking, and community outreach efforts
Manage collateral by assisting in the ordering, installation, and removal associated with events, promotions, and sponsorships
Provide administrative support by completing and submitting reports, recaps, and surveys related to center events, promotions, and sponsorships
Support administrative elements and approvals of sponsorship/event deals, including contracting, deal entry, proof of performance, payment collection, contract renewal, revenue forecasting, and reporting
Increase retailer participation in corporate and local events, including tourism programs and coupon book promotions
Offer assistance to co-workers and other departments as requested by the supervisor, participating in team meetings and efforts to achieve the center's goals
Assist in the preparation of contracts and purchase orders
Manage the mall website, oversee Social Media communications, create retailer newsletters, and develop collateral material
Keep abreast of industry trends, monitor emerging platforms, and analyze competitor activities
Play a pivotal role in the marketing team by providing advice and contributing to marketing strategies, tourism programming, and retailer integration
Support DMBD & ADMBD in coordinating materials, presentations, and preparations required for trade shows
Increase retailer participation in Tourism initiatives, such as FAMS, Community events, and Concierge events
Act as the primary contact for Shop and Stay Packages, Group Tours, and Programs with hotels
Assist in Tour Operator follow-up, outreach, and coordination for tourism vouchers with clients
Track and analyze tourist traffic, including groups and free independent travelers
Coordinate Group/Tourism Programs and FAM/Property Tours, collaborating with ADMBD in all aspects

Skills

Key technologies and capabilities for this role

InstagramTikTokFacebookTwitterYEXTSocial Media ManagementEvent ManagementCommunity OutreachMarketing CoordinationCustomer Service

Questions & Answers

Common questions about this position

Is this a full-time position?

Yes, this is a full-time role.

Where is this job located?

The job is located at Las Vegas North Premium Outlets.

What skills are required for the Marketing Coordinator role?

Key skills include social media management across Instagram, TikTok, Facebook, and Twitter; event coordination and on-site management; community outreach and retailer relations; and administrative support like reporting and contract preparation.

What is the team structure like for this role?

The role collaborates closely with the Director of Marketing/Business Development, Assistant Director of Marketing, and Mall Manager, while acting as a liaison for tenants and supporting co-workers and other departments.

What makes a strong candidate for this Marketing Coordinator position?

A strong candidate excels in social media strategy, event execution, community engagement, retailer relations, and administrative tasks, with a proactive approach to tracking metrics, fostering audience growth, and staying current with industry trends.

Brixmor Property Group

Owns and operates retail shopping centers

About Brixmor Property Group

Brixmor Property Group owns and operates around 360 retail centers in the United States, serving as important locations where retailers and communities interact. Their properties range from large shopping centers to smaller spaces available for lease or sale. The company focuses on sustainable growth by revitalizing underused assets and collaborating with businesses to create lively retail environments. Brixmor's revenue comes mainly from leasing spaces to a variety of tenants, including national retailers, local businesses, and seasonal pop-up shops. They offer flexible leasing options and prime locations to attract a diverse clientele. Brixmor stands out from competitors through its commitment to community engagement and sustainable practices, ensuring that its properties remain appealing and beneficial to both tenants and local communities.

New York City, New YorkHeadquarters

1985Year Founded

$400MTotal Funding

IPOCompany Stage

Real EstateIndustries

201-500Employees

Benefits

Paid parental leave

Medical/Rx/Vision coverage

Dental

Flexible spending accounts

401(k)

Life insurance

Service days

Education assistance

Risks

Rising interest rates could impact Brixmor's financing for acquisitions and redevelopment.

E-commerce growth may reduce foot traffic to Brixmor's physical shopping centers.

Potential tenant bankruptcies could increase vacancy rates and reduce rental income.

Differentiation

Brixmor focuses on grocery-anchored centers, ensuring stable foot traffic and revenue.

The company partners with entrepreneurs to revitalize underused assets, enhancing community value.

Brixmor offers flexible leasing options, attracting diverse tenants including pop-up shops.

Upsides

Moody's upgraded Brixmor's credit rating to 'Baa2', reflecting strong operating results.

Record occupancy rates and lease retention indicate robust demand for Brixmor's properties.

Brixmor's focus on sustainability aligns with increasing tenant and investor preferences.

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