Orchard

College Marketing Representative - Atlanta

Remote

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Not SpecifiedCompensation

Entry Level & New GradExperience Level

Full TimeJob Type

UnknownVisa

Entertainment, Marketing & AdvertisingIndustries

Requirements

Candidates must be an Undergraduate Student currently enrolled in a 4-year university in Atlanta with a minimum of 2 years remaining until graduation, be able to manage their own hours and be accountable for assigned work, possess a passion for music and an understanding of how peers discover and consume music, have an understanding of social media marketing and an active presence creating content on platforms like TikTok, Instagram, Twitter, and Facebook, and live within 30 minutes of Atlanta with reliable transportation and a flexible schedule.

Responsibilities

As a College Marketing Representative, the individual will promote 3-6 artists per month and one-off promotions, implement digital and in-person marketing strategies, create awareness of The Orchard’s artists by liaising with influencers such as college radio stations and student organizations, maintain a local social media presence, implement in-person marketing initiatives at record stores and on campus, research appropriate online sites and forums for the target demographic, research and attend local and campus events to facilitate artist promotion, attend artists’ shows to distribute promotional tools and gather feedback, and submit detailed reports on marketing successes and initiatives.

Skills

Social Media Marketing

Content Creation

Event Planning

Relationship Building

Communication Skills

Time Management

Orchard

Streamlines home buying and selling process

About Orchard

Orchard operates in the residential property market, focusing on making the process of buying and selling homes more efficient and less stressful for clients. Their main service is the 'Move First' approach, which allows clients to purchase a new home before selling their current one, alleviating the pressure of coordinating both transactions. This is supported by a guaranteed back-up offer that provides security for sellers. Additionally, Orchard offers free home valuations that are claimed to be 30% more accurate than typical valuations, helping clients understand property values better. Unlike traditional real estate agencies, Orchard's unique services and focus on client convenience may allow them to charge a premium for their offerings. The goal of Orchard is to simplify the home buying and selling experience, making it more accessible and less daunting for individuals and families.

Key Metrics

New York City, New YorkHeadquarters

2017Year Founded

$228.6MTotal Funding

SERIES_DCompany Stage

Real EstateIndustries

501-1,000Employees

Benefits

Comprehensive benefits - We offer medical, vision, and dental benefits for employees and dependents, with some plans fully sponsored by Orchard.

Paid parental leave - We offer new parents up to 18 weeks paid leave to bond with their newborns—plus a customized one-month transition period to ease into life as a working parent.

Paid family leave - We offer up to 10 weeks paid leave for employees who need to care for sick family members.

Flexible paid time off - We count your contributions, not vacation days. Take the time you need to recharge and refresh.

Team events - From monthly town hall meetings to team lunches and gatherings outside of the office, we make time to celebrate wins and unwind together.

Paid industry certification - We cover dues on licenses and renewal fees for brokers, realtors, and more.

Risks

Rising interest rates could deter potential homebuyers, impacting Orchard's core business.

iBuying platforms like Opendoor pose competitive threats to Orchard's 'Move First' approach.

Expansion into new markets may strain Orchard's resources and operational capabilities.

Differentiation

Orchard's 'Move First' approach allows clients to buy before selling their current home.

They offer free home valuations claimed to be 30% more accurate than competitors.

Orchard provides a comprehensive suite of vendor partner services for home improvement.

Upsides

Orchard ranks in the top 10 fastest-growing real estate companies in the U.S.

Expansion into Arizona, Oregon, and Washington opens new market opportunities.

Increased demand for digital real estate transactions aligns with Orchard's tech-driven model.

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