ビジュアルデザイン at HoYoverse

Japan

HoYoverse Logo
Not SpecifiedCompensation
Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Gaming, EntertainmentIndustries

Requirements

  • Excellent skills in color theory, composition, balance, and other design skills
  • Sharp visual sense and creativity
  • 2+ years of practical experience in game promotional design
  • Experience with the design of released game projects, demonstrating understanding of game promotional workflows and user preferences
  • Strong passion for the game industry
  • High teamwork and communication skills

Responsibilities

  • Design diverse promotional materials, including game posters, brochures, and online/offline advertising
  • Create creative designs that blend Japanese local design styles with game characteristics
  • Collaborate with related departments and actively communicate with marketing departments to ensure design concepts and project goals align, and that promotional materials progress smoothly
  • Renovate and innovate designs, monitoring domestic design trends and user behavior, collecting data, and adjusting design proposals based on user feedback

Skills

Color Theory
Composition
Design Balance
Visual Design
Promotional Design
Game Posters
Brochures
Advertising Design
Japanese Design
User Feedback Analysis

HoYoverse

Creates immersive games and digital content

About HoYoverse

HoYoverse creates engaging virtual world experiences through its popular games like Genshin Impact and Honkai Impact 3rd. These games feature captivating stories, complex gameplay, and impressive graphics. Players can download and play these games for free, but they have the option to purchase in-game items to enhance their experience. This free-to-play model helps keep players engaged and encourages spending. In addition to gaming, HoYoverse produces animations, comics, music, and merchandise based on its game characters, which helps build a loyal fan base and creates additional revenue. Unlike many competitors, HoYoverse focuses on a diverse range of digital content and community engagement through platforms like HoYoLAB. The company's goal is to continuously improve its virtual worlds and maintain a strong presence in the gaming industry.

None, IndonesiaHeadquarters
2022Year Founded
VENTURE_UNKNOWNCompany Stage
Consumer Software, Entertainment, GamingIndustries
1,001-5,000Employees

Risks

Competition from companies like NetEase and Tencent is intensifying in Asia.
Gacha mechanics in games may lead to player backlash due to gambling concerns.
Intellectual property theft risks exist in regions with weak IP laws.

Differentiation

HoYoverse excels in creating immersive virtual worlds with rich storytelling.
The company offers a diverse range of products beyond gaming, including animations and music.
HoYoverse's free-to-play model with in-game purchases is highly lucrative.

Upsides

Collaborations with tech companies like UGREEN enhance brand visibility and innovation.
New game updates and characters drive player re-engagement and boost revenue.
Partnerships with artists for soundtracks attract new audiences and cultural impact.

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