Tovala

About Tovala

Tovala combines hardware, software, and food to simplify home cooking with its Tovala Smart Oven and meal delivery service. The Smart Oven is a countertop appliance that cooks meals automatically when customers scan a QR code on Tovala-prepared meals. This system is designed for busy individuals and families who want healthy, home-cooked meals without spending much time cooking. Tovala targets health-conscious consumers and operates in the meal kit and smart kitchen appliance markets. Its business model includes selling the Smart Oven and offering a subscription service for meal deliveries, ensuring a seamless cooking experience. Revenue comes from oven sales and subscription fees, and the company has experienced rapid growth since its start in 2015, building a loyal customer base. Tovala also focuses on creating a positive work culture, valuing employee well-being and fostering a supportive environment.