About The RealReal
The RealReal specializes in the resale of pre-owned luxury items, including designer handbags, shoes, jewelry, and clothing. The company operates a consignment model, allowing individuals to sell their luxury goods through its platform. Each item undergoes a thorough authentication process conducted by experts, ensuring buyers receive genuine products. This focus on authenticity sets The RealReal apart from competitors in the luxury resale market. The company earns revenue by taking a commission on sales, with consignors able to earn up to 85% of the sale price. Additionally, The RealReal offers a membership program called "First Look," which provides members with early access to sales for a monthly fee. The company promotes sustainability by extending the lifecycle of luxury items, appealing to environmentally conscious consumers who value eco-friendly practices. Overall, The RealReal aims to lead the luxury consignment market while encouraging a circular economy.