About Social Native
Social Native creates and distributes user-generated content (UGC) for brands to enhance their online presence. The company connects businesses with a network of content creators, known as micro-influencers, who produce personalized and engaging content that resonates with target audiences. Brands can browse and select from vetted creators on Social Native's marketplace platform, which charges fees for access and offers subscription plans for additional services like analytics and campaign management. Unlike competitors, Social Native emphasizes personalization and uses data-driven insights to align content with brand goals. The company's goal is to help businesses build stronger connections with consumers through authentic content.
Beverly Hills, CaliforniaHeadquarters
2015Year Founded
$8.6MTotal Funding
SEEDCompany Stage
Data & Analytics, Consumer GoodsIndustries
51-200Employees
Benefits
Medical & dental insurance
Volunteer & wellness days
Unlimited vacation policy
Referral bonus program
Training and development programs
401k
Risks
Emerging competition from TikTok and Instagram may reduce demand for Social Native's services.
AI-generated content poses a threat to traditional UGC platforms like Social Native.
Privacy concerns and regulatory changes could impact Social Native's data usage capabilities.
Differentiation
Social Native connects brands with micro-influencers for authentic user-generated content.
The platform offers advanced targeting tools through Creator Discovery™ for influencer selection.
Social Native operates as a first-party creator platform, ensuring accurate and reliable data.
Upsides
Increased demand for short-form video content boosts Social Native's shoppable video galleries.
Partnership with IKEA highlights the importance of authentic content in retail.
Recognition in Inc. 5000 and Best in Business awards enhances Social Native's reputation.
Funding
Total raised$8.56 M
Latest valuation$40.00 M
StageSEED