Iterable

Customer engagement platform for personalized marketing

San Francisco, California, United States

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About Iterable

Iterable is a customer engagement platform that helps businesses create personalized marketing strategies using real-time data. The platform allows companies to design unique content tailored to each customer and orchestrates messages across multiple channels to enhance communication. Iterable operates on a subscription-based model and incorporates AI to improve the relevance of marketing messages, offering advanced personalization features. The company's goal is to empower marketers to move beyond traditional methods and thrive in a challenging economic environment.

San Francisco, CaliforniaHeadquarters
2013Year Founded
$332.9MTotal Funding
SERIES_ECompany Stage
Data & Analytics, Consumer SoftwareIndustries
501-1,000Employees

Benefits

Paid Parental Leave
Competitive salaries, meaningful equity
Medical, dental, vision, & life insurance
Balance Days
Fertility & Adoption Assistance
Paid Sabbatical
Flexible PTO
Monthly Employee Wellness allowance
Monthly Professional Development allowance
Pre-tax commuter benefits
Complete laptop workstation
Comprehensive Private Medical Insurance
401(k) Retirement Plan

Risks

Increased competition from AI-powered platforms like Braze and Salesforce Marketing Cloud.
Potential data privacy concerns with GDPR compliance in the EMEA region.
Economic uncertainties may impact subscription renewals and new customer acquisitions.

Differentiation

Iterable offers AI-driven cross-channel features for personalized customer engagement.
The platform's Smart Ingest feature consolidates data from multiple sources for better insights.
Joining the MACH Alliance highlights Iterable's commitment to open, best-of-breed technology ecosystems.

Upsides

Generative AI-Powered Journey Builder simplifies creating customer journeys with natural language prompts.
Native WhatsApp integration expands global reach for engaging international audiences.
Brand Affinity Reporting provides deeper insights into customer sentiment for targeted marketing.

Funding

Total raised$332.87 M
Latest valuation$2.00 B
StageSERIES_E
SERIES E
5/31/2021
$200
$2.00 B
SERIES D
11/30/2019
$60
$300.00 M
SERIES C
2/28/2019
$50
$250.00 M
SERIES B
10/31/2016
$23
$115.00 M
SERIES A
12/31/2015
$8
$40.00 M
SEED
1/31/2015
$1
$6.00 M