About Adthena
Adthena provides search intelligence and competitive analysis tools for digital marketing, helping marketing teams in industries like automotive, finance, and retail optimize their search campaigns and protect their brand. The company offers solutions for campaign optimization, brand protection, and market entry strategies, utilizing artificial intelligence and market data to enhance clients' return on investment (ROI). Adthena distinguishes itself by offering a comprehensive market view, enabling clients to make informed strategic decisions. The goal is to empower marketing teams with the insights and tools needed to succeed in a competitive digital landscape.
London, United KingdomHeadquarters
2012Year Founded
$22.5MTotal Funding
DEBTCompany Stage
Consulting, Consumer SoftwareIndustries
51-200Employees
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Stock Options
401(k) Retirement Plan
Unlimited Paid Time Off
Home Office Stipend
Family Planning Benefits
Flexible Work Hours
Risks
Emerging competitors may dilute Adthena's market share with innovative features.
Rapid AI evolution requires continuous R&D investment to stay competitive.
Economic downturns could reduce client marketing budgets, affecting revenue.
Differentiation
Adthena's 'Whole Market View' offers comprehensive insights into organic and paid search.
Their AI-driven platform processes over 10TB of data daily, ensuring up-to-date insights.
Adthena's solutions cater to diverse industries, including automotive, finance, and technology.
Upsides
The Retail Search Intelligence Solution enhances competitive edge in the retail sector.
The $13.5 million credit facility supports Adthena's US market expansion.
Partnership with Kantar Group boosts Adthena's data and insights capabilities.
Funding
Total raised$22.51 M
Latest valuation$25.00 M
StageDEBT
DEBT
1/31/2022$14
EARLY VC
8/31/2019$5
$25.00 MSERIES A
2/28/2019$14
$70.00 MSEED
3/31/2015$2
$7.50 M