VerticalScope

Operates cloud-based platform for online communities

Toronto, Ontario, Canada

About VerticalScope

VerticalScope builds and operates a cloud-based digital platform for online enthusiast communities, focusing on areas like automotive, outdoor activities, and technology. The company acquires established online forums, integrating them into its platform to leverage existing user bases and content. This strategy allows VerticalScope to efficiently scale while preserving the unique characteristics of each community. It generates revenue primarily through advertising, targeting the highly engaged audiences of these niche communities, and through premium memberships that offer enhanced features and an ad-free experience. VerticalScope aims to serve deeply interested enthusiasts by providing a space for their passions and interests.

Toronto, CanadaHeadquarters

1999Year Founded

IPOCompany Stage

Consumer Software, Consumer GoodsIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Health Savings Account/Flexible Spending Account

401(k) Retirement Plan

Stock Options

Paid Holidays

Flexible Work Hours

Unlimited Paid Time Off

Parental Leave

Disability Insurance

Mental Health Support

Professional Development Budget

Risks

Emerging niche platforms could erode VerticalScope's market share.

Technical challenges may arise from integrating Threadloom's data-driven tools.

Reliance on advertising revenue makes VerticalScope vulnerable to digital ad trends.

Differentiation

VerticalScope specializes in cloud-based platforms for niche online communities.

The company has a strong acquisition strategy to expand its community network.

VerticalScope offers premium memberships for enhanced user experiences and ad-free browsing.

Upsides

VerticalScope ranks in Comscore's Top 10 Social Media Platforms in North America.

Integration with The Trade Desk's OpenPath enhances advertising capabilities on the platform.

Acquisition of Threadloom boosts data-driven tools for community engagement and analytics.

Funding

Total raised$106

StageIPO

IPO

6/30/2021

$106