Email Marketing Specialist

Position Overview

Paytronix is seeking a creative and analytical Email Marketing Specialist to join our marketing team. This role is responsible for managing all aspects of email marketing campaigns, from market research and content creation to reporting on results and resolving any campaign-related issues. The ideal candidate is proficient in email marketing tools, understands consumer behavior, and can analyze data to enhance campaign effectiveness.

Responsibilities

• Design and implement direct email marketing campaigns.
• Proofread emails for clarity, grammar, and spelling.
• Write newsletters, including all company updates.
• Upgrade email templates using graphics, personalization, and advanced features.
• Create new email templates (a plus).
• Analyze campaign performance to suggest and implement improvements.
• Report on sales revenue generated from email marketing efforts.
• Ensure emails adhere to industry policies and best practices.
• Create and publish organic social media posts that align with email campaigns.

Requirements

• Minimum 2-3 years of experience as an Email Marketing Specialist or similar role.
• Proficiency in marketing automation technology (HubSpot experience is a plus).
• Familiarity with analytical and database tools, including Google Analytics 4.
• Excellent written communication and copywriting skills.
• Strong project management skills and attention to detail.
• Experience creating and analyzing reports in Salesforce.
• Ability to work under tight deadlines.
• Degree in Marketing or a relevant field.

Reports To

Senior Manager, Marketing Automation & Operations

Salary Range

$70,000 - $80,000

Company Information

Paytronix is a cloud-based digital guest engagement platform for the hospitality industry. Our unified platform provides loyalty programs, online ordering, gift cards, branded mobile applications, and strategic insights to over 1,800 leading restaurant and convenience store brands. Our clients utilize Paytronix across 50,000 sites globally to create seamless, personalized, and brand-authentic experiences that foster lasting customer relationships. For over 20 years, Paytronix has been a trusted partner helping brands maximize guest lifetime value and grow more profitable businesses.

For more information, visit www.paytronix.com.

Benefits

Paytronix offers a comprehensive benefits package designed to support employee well-being:

Retirement

• 401k contributions through Fidelity.
• Company matches 100% of the first 5% of employee contributions based on individual salary.

Medical

• Medical and dental benefits through Blue Cross Blue Shield.
• Vision insurance through EyeMed.
• Health Savings Account (HSA) contribution plans available.

Personal

• Generous Parental Leave offering for expecting employees.
• Company-paid Short-term and Long-term Disability, and Life Insurances.
• Accrued Paid Time Off (PTO).
• Time off during public holidays and "floating" holidays.

Voluntary Benefits

• Identity theft protection.
• Legal coverage for matters including home and real estate, estate planning, and elder care.