Requirements
Candidates should possess 3-5 years of B2B SaaS content marketing experience, ideally supporting sales cycles for mid-market and early enterprise buyers. They should have a strong grasp of technical marketing concepts, including marketing automation, behavioral data, and customer messaging orchestration. Experience collaborating with sales and customer-facing teams to develop high-impact enablement materials is also required.
Responsibilities
The Senior Content Marketing Manager will develop mid- and bottom-of-funnel content, such as case studies, comparison guides, and ROI briefs, to support sales conversations. They will collaborate with sales and product teams to translate technical features into business value, build messaging frameworks and enablement assets, and partner with sales to execute targeted content nurtures. Additionally, the role involves measuring content impact on sales performance, supporting cross-functional campaigns, and creating content tailored to industries and company maturity levels.
Skills
Customer.io
Marketing automation for customer engagement
About Customer.io
Customer.io is a marketing automation platform that helps businesses engage with their customers throughout their lifecycle. It allows companies to segment their audience based on real-time events, enabling personalized messaging that enhances customer connections and engagement. Unlike many competitors, Customer.io offers A/B testing and professional support services to optimize marketing strategies. The goal is to empower businesses to send data-driven messages that improve customer engagement and drive revenue.