Newsela

Sales Manager, K12 (Mid-Market & Enterprise)

Remote

Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Education Technology, EdTech, EducationIndustries

Sales Manager - K12 Education Market

Employment Type: [Not Specified] Location Type: [Not Specified] Salary: [Not Specified]

Position Overview

We are seeking an experienced and dynamic Sales Manager to lead and inspire a team of Mid-Market and Enterprise Account Executives focused on the K12 education market. The ideal candidate will be a results-oriented leader with a proven track record of exceeding sales targets, building high-performing teams, and driving strategic growth within complex sales cycles. This role requires a deep understanding of the K12 landscape, exceptional coaching abilities, and a commitment to fostering a positive, people-first sales culture.

Responsibilities

  • Achieve Sales Goals: Consistently meet or exceed monthly and quarterly team sales revenue targets.
  • Pipeline Generation & Management: Drive the team to proactively build and maintain a robust sales pipeline, ensuring a minimum of 2.5x pipeline to quota coverage at all times.
  • Strategic Deal Coaching: Conduct regular pipeline reviews and provide in-depth coaching to the team through deal reviews, leveraging methodologies like MEDDPICC and insights from sales enablement tools such as Gong.
  • Accurate Forecasting: Deliver precise and reliable monthly and quarterly team sales forecasts.
  • Cultivate a High-Performance Culture: Maintain and champion a positive, "people-first" culture that motivates and empowers the team to perform at their highest capabilities, celebrating successes and replicating best practices across the team.
  • Continuous Sales Coaching: Continually coach and develop the sales team on advanced sales methodologies, prospecting skills, negotiation tactics, and effective presentation techniques tailored to the K12 market.
  • Performance Management: Consistently manage individual and team performance on a weekly, monthly, and quarterly basis, providing constructive feedback and implementing performance improvement or gap-to-goal plans when necessary.
  • Cross-Functional Collaboration: Coordinate and collaborate effectively with cross-functional leaders and teams (including SDR, CSM, Field Marketing, People/HR, Product, Finance, Enablement, and Operations teams) to support overall sales priorities and functions.
  • Territory Planning & Strategy: Guide reps in developing and executing comprehensive territory plans to maximize market penetration and achieve sales objectives within their assigned territory regions.
  • Recruitment & Onboarding: Actively participate in the recruitment, interviewing, and onboarding of new sales talent to expand and strengthen the team.
  • Market Feedback: Serve as a conduit for market and customer feedback to product and marketing teams to inform future product development and go-to-market strategies.
  • CRM Management: Ensure consistent and accurate usage of CRM (e.g., Salesforce) for pipeline management, forecasting, and activity tracking.

Requirements

  • K12 Market Expertise: Minimum of 5+ years of direct sales experience within the K12 education market.
  • Sales Leadership Experience: Minimum of 2+ years of experience leading a sales team, with a proven track record of managing teams to a collective quota of $5M+ annually.
  • Enterprise Sales Experience: Minimum of 4+ years of experience selling and/or leading teams to sell into large Enterprise accounts (e.g., school districts with 20,000+ students or complex state-level deals).
  • Sales Methodology Proficiency: Demonstrated proficiency in sales methodologies such as MEDDPICC, Challenger Sale, or similar structured approaches.
  • Leadership & Coaching Skills: Exceptional leadership, coaching, and mentoring abilities, with a passion for developing sales professionals.
  • Communication Skills: Superior verbal and written communication, presentation, and interpersonal skills.
  • Analytical & Forecasting Skills: Strong analytical skills with the ability to interpret sales data, forecast accurately, and make data-driven decisions.
  • CRM Proficiency: Proficient in using CRM software (e.g., Salesforce) and other sales enablement tools.

Application Instructions

[Not Specified]

Company Information

[Not Specified]

Skills

Sales Leadership
Pipeline Management
MEDDPICC
Gong
Forecasting
Coaching
Strategic Growth
Complex Sales Cycles
Prospecting
Negotiation
Presentation
Team Performance Management

Newsela

Provides tailored educational content for K-12

About Newsela

Newsela offers tailored educational content for K-12 students, providing engaging instructional materials in subjects like English Language Arts, Science, and Social Studies. Schools and districts subscribe to access a library of articles that are updated daily and available at five different reading levels, ensuring accessibility for all students. The platform integrates with Learning Management Systems and includes features like activities and reporting tools to support teachers. Newsela's goal is to enhance student engagement and improve teaching methods through flexible, standards-aligned resources.

New York City, New YorkHeadquarters
2013Year Founded
$167.5MTotal Funding
SERIES_DCompany Stage
EducationIndustries
201-500Employees

Benefits

Medical, dental, & vision insurance
Pet insurance
Work from home
Parental leave
Flexible PTO
Inclusive experiences
Professional development

Risks

Partnerships with controversial content providers may lead to backlash and affect market reach.
Recent layoffs could indicate financial instability or restructuring challenges.
New CEO Pep Carrera may lead to strategic shifts disrupting client relationships.

Differentiation

Newsela offers content at five reading levels, catering to diverse student needs.
The platform integrates with Learning Management Systems for seamless educational content delivery.
Newsela's partnerships enhance its content library, supporting social-emotional learning initiatives.

Upsides

Increased demand for personalized learning tools boosts Newsela's growth potential.
The acquisition of Formative enhances Newsela's real-time assessment capabilities.
Hybrid learning models increase demand for Newsela's flexible digital content.

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