Product Marketing Specialist

Position Overview

At Roofr, we are obsessed with our customers and are dedicated to building products that meet their needs. Our CRM platform connects essential sales tools, payments, material ordering, and more into a seamless, powerful business management solution. We are a growing startup with strong financials and a clear roadmap, offering significant growth opportunities, equity, and the chance to make a real impact.

As a Product Marketing Specialist, you will be instrumental in our go-to-market strategy, product messaging, positioning, and revenue enablement.

Responsibilities

• Own the positioning and messaging for feature releases and product marketing launches.
• Support the execution of go-to-market strategy, including messaging, revenue enablement, and promotion of existing and emerging products.
• Create content such as sales presentations, sales enablement collateral, product training videos, website copy, and case studies to articulate Roofr's benefits.
• Collaborate with product, sales, customer success, and customer support stakeholders to ensure go-to-market alignment.
• Educate internal and external stakeholders on product features and benefits, and present effectively internally.
• Assist customer-facing teams with talk tracks, competitive differentiation, objection handling, and communicating the Roofr product vision.
• Represent the voice of the customer internally through customer interviews, call analysis, and case studies.
• Measure and optimize the buyer journey concerning product feature adoption and usage.
• Bring innovation and creativity to enhance the efficiency and effectiveness of marketing and sales teams.

Requirements

• 1+ years of experience as a Product Marketing Specialist.
• 2+ years of experience at a startup in a high-velocity SaaS environment.
• Strong content creation skills across various channels (e.g., Blogs, articles, videos, podcasts).
• Outstanding written and oral communication skills.
• Comfortable speaking in front of the company.
• Creative thinker with a passion for solving complex problems.
• Ability to thrive in a fast-paced team environment with continuous growth.
• Attention to detail and the ability to translate technical capabilities into tangible benefits and value propositions.

Bonus Points

• Experience in SMB, construction tech industry, or vertical SaaS.
• Membership in the PMA.

What We Offer

Joining Roofr means making a career move. We support you in doing impactful work:

• Vacation/Paid Time Off:
  • Mandatory PTO during the first week of employment.
  • One Friday off per month ("laundry days").
  • Company-wide paid shutdown between Christmas and New Year's.

Application Instructions

(No specific application instructions were provided in the original text.)

Company Information

Roofr is a company dedicated to building innovative products that help our customers manage and scale their businesses. We started with essential sales tools and have evolved to offer a comprehensive CRM platform. We pride ourselves on our customer-centric approach, strong culture, and market leadership.