Roofr

Product Marketing Specialist

Canada

This job is no longer accepting candidates

Not SpecifiedCompensation
Entry Level & New GradExperience Level
Full TimeJob Type
UnknownVisa
Software / SaaS, Construction Technology, CRMIndustries

Position Overview

  • Location Type: [Not Specified]
  • Job Type: [Not Specified]
  • Salary: [Not Specified]

Roofr is seeking a Product Marketing Specialist to play a critical role in our go-to-market strategy, product messaging, positioning, and revenue enablement. We are a customer-obsessed company that has built a powerful CRM platform connecting sales tools, payments, and material ordering for the roofing industry. This is an exciting opportunity to join a successful, growing startup with significant growth potential and the chance to make a real impact.

Responsibilities

  • Own the positioning and messaging for feature releases and product marketing launches.
  • Support the execution of go-to-market strategy, including messaging, revenue enablement, and promotion of existing and emerging products.
  • Create content such as sales presentations, sales enablement collateral, product training videos, website copy, and case studies to articulate Roofr's benefits.
  • Collaborate with product, sales, customer success, and customer support teams to ensure go-to-market alignment.
  • Educate internal and external stakeholders on product features and benefits, and present this information confidently.
  • Assist customer-facing teams with talk tracks, competitive differentiation, objection handling, and communicating the Roofr product vision.
  • Represent the voice of the customer internally through customer interviews, call analysis, and case studies.
  • Measure and optimize the buyer journey concerning product feature adoption and usage.
  • Drive innovation and creativity to enhance the efficiency and effectiveness of marketing and sales teams.

Requirements

  • 1+ years of experience as a Product Marketing Specialist.
  • 2+ years of experience at a startup in a high-velocity SaaS environment.
  • Strong content creation skills across various channels (e.g., blogs, articles, videos, podcasts).
  • Outstanding written and oral communication skills.
  • Confidence in presenting to the company.
  • Creative thinking and problem-solving abilities.
  • Ability to thrive in a fast-paced team environment with continuous growth.
  • Attention to detail and the ability to translate technical capabilities into tangible benefits and value propositions.

Bonus Points

  • Experience in SMB, construction tech industry, or vertical SaaS.
  • Membership in the PMA.

What Roofr Offers

  • A career move with significant growth opportunities and the chance to make a real impact.
  • Vacation/Paid Time Off:
    • Mandatory PTO during the first week of employment.
    • One Friday off per month ("laundry days").
    • Company-wide paid shutdown between Christmas and New Year's.

Skills

Product Marketing
Messaging
Positioning
Go-to-market strategy
Audience segmentation
Technical translation
Revenue enablement
Product launches
Cross-platform marketing

Roofr

Sales platform for roofing contractors

About Roofr

Roofr provides a sales platform designed specifically for roofing contractors, helping them improve their sales processes and streamline operations. The platform offers several key products, including roof measurement reports that deliver accurate data within 24 hours, estimation tools that allow users to create quotes quickly, and professional proposal generation that enables roofers to share visually appealing proposals with clients easily. Roofr also includes a roofing calculator for lead generation and offers a variety of resources such as blogs and tutorials to support its users. Unlike competitors, Roofr focuses exclusively on the roofing industry, providing tailored solutions that save time and enhance professionalism. The company's goal is to simplify the sales process for roofers, making it faster and more efficient.

San Francisco, CaliforniaHeadquarters
2015Year Founded
$42.6MTotal Funding
SERIES_ACompany Stage
Industrial & Manufacturing, Enterprise SoftwareIndustries
51-200Employees

Benefits

Medical, dental & vision insurance
Remote first with support for autonomous work
1 Friday off per month
Company wide paid shutdown between Christmas and New Years
Flexible and unlimited time off
12 annual holidays
Learning & development opportunities
Monthly co-working space reimbursement
Home office setup & reimbursement
2 retreats per year and great team building activities

Risks

Increased competition from platforms like HOVER and EagleView offering similar services.
Over-reliance on satellite imagery may lead to inaccuracies in cloudy regions.
Rapid expansion may challenge service quality and customer support.

Differentiation

Roofr uses satellite imagery for instant roofing estimates, enhancing speed and accuracy.
Roofr's platform offers professional proposals with client signature capture, streamlining approvals.
Roofr provides a comprehensive sales platform tailored specifically for roofing contractors.

Upsides

Roofr raised $23.5M in Series A+ funding, boosting growth and development.
Partnership with CertainTeed enhances Roofr's market reach and contractor support.
Integration with CompanyCam improves project management and digital sales solutions.

Land your dream remote job 3x faster with AI