Product Marketing Specialist

Canada

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Not SpecifiedCompensation

Entry Level & New GradExperience Level

Full TimeJob Type

UnknownVisa

Software / SaaS, Construction Technology, CRMIndustries

Requirements

The ideal candidate should have 1+ years of experience as a Product Marketing Specialist and 2+ years of experience at a startup in a high-velocity SaaS environment. Strong content creation skills across various channels, including blogs, articles, videos, and podcasts, are required, along with outstanding written and oral communication skills. Confidence in presenting to the company and a creative approach to problem-solving are also necessary.

Responsibilities

As a Product Marketing Specialist, you will work closely with the Product Marketing Manager and Product Managers to bring Roofr’s cross-platform products to market, crafting strategic product launches that meet customer needs. You will own the positioning and messaging for feature releases and product marketing launches, support the execution of go-to-market strategy, create content to articulate product benefits, collaborate with various stakeholders, educate internal and external teams, assist customer-facing teams, understand and represent the voice of the customer, measure and optimize the buyer journey, and bring innovation to improve marketing and sales efficiency.

Skills

Product Marketing

Messaging

Positioning

Go-to-market strategy

Audience segmentation

Technical translation

Revenue enablement

Product launches

Cross-platform marketing

Roofr

Sales platform for roofing contractors

About Roofr

Roofr provides a sales platform designed specifically for roofing contractors, helping them improve their sales processes and streamline operations. The platform offers several key products, including roof measurement reports that deliver accurate data within 24 hours, estimation tools that allow users to create quotes quickly, and professional proposal generation that enables roofers to share visually appealing proposals with clients easily. Roofr also includes a roofing calculator for lead generation and offers a variety of resources such as blogs and tutorials to support its users. Unlike competitors, Roofr focuses exclusively on the roofing industry, providing tailored solutions that save time and enhance professionalism. The company's goal is to simplify the sales process for roofers, making it faster and more efficient.

San Francisco, CaliforniaHeadquarters

2015Year Founded

$42.6MTotal Funding

SERIES_ACompany Stage

Industrial & Manufacturing, Enterprise SoftwareIndustries

51-200Employees

Benefits

Medical, dental & vision insurance

Remote first with support for autonomous work

1 Friday off per month

Company wide paid shutdown between Christmas and New Years

Flexible and unlimited time off

12 annual holidays

Learning & development opportunities

Monthly co-working space reimbursement

Home office setup & reimbursement

2 retreats per year and great team building activities

Risks

Increased competition from platforms like HOVER and EagleView offering similar services.

Over-reliance on satellite imagery may lead to inaccuracies in cloudy regions.

Rapid expansion may challenge service quality and customer support.

Differentiation

Roofr uses satellite imagery for instant roofing estimates, enhancing speed and accuracy.

Roofr's platform offers professional proposals with client signature capture, streamlining approvals.

Roofr provides a comprehensive sales platform tailored specifically for roofing contractors.

Upsides

Roofr raised $23.5M in Series A+ funding, boosting growth and development.

Partnership with CertainTeed enhances Roofr's market reach and contractor support.

Integration with CompanyCam improves project management and digital sales solutions.

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