Product Marketing Manager

Employment Type: Full-time

🚀 About Strapi

More people are now involved in creating and distributing content than ever before. We have all become the media, the media has been marginalized, and brands are now broadcasters. Everyone has a story to tell or something to sell. A need to create and connect, post and publish, showcase and share. So, say hello to Strapi! We exist to fuel the world’s creativity and productivity by unleashing the power of content. Beyond a headless CMS, we are building an open, composable content platform. Infinite customization capabilities, the largest open-source community, and a broad open ecosystem.

Strapi has a caring, transparent, and collaborative culture as a whole, but every team creates its own energy and environment.

At Strapi, we don't expect you to meet all of the requirements. If you believe in what you have to contribute and in your ability to elevate the team, we want to hear about your story. Few of us would be here had we not taken the chance.

🙏🏾 Why is your role important at Strapi

We are seeking an experienced Product Marketing Manager to drive both the growth of the open-source project and revenue from paid products. The ideal candidate will be responsible for crafting and executing marketing strategies that resonate with our developer persona and help us achieve our business goals. The position requires industry knowledge and familiarity with web development, Vibe coding, and ideally, Headless solutions and the Open Source ecosystem.

📍 Location

This role is remote from one of the following countries: France, Italy, Spain, Poland, Lithuania, Romania.

📋 What will my job look like on a daily basis?

• Oversee product launch campaigns for various product CMS, Cloud, and Marketplace in partnership with the product team.
• Collaborate with the VP of Marketing and Head of Demand Generation to execute OKRs and initiatives.
• Oversee customer marketing and create compelling case studies.
• Build and maintain AI agents to scale messaging efforts, stay aligned with market positioning, and gather competitive intelligence.
• Train and enable the sales team on new product launches, develop sales collateral, and support ecosystem partners with assets and promotional efforts.

💙 About you

• Bachelor's degree in computer science, marketing, business, or a related field.
• 3+ years of experience in product marketing in the software industry, preferably in web development or open-source software.
• Strong understanding of the developer persona and web development tools, technologies, and trends.
• Experience building AI agents or leveraging Gen AI solutions for product marketing initiatives.
• Excellent written and verbal communication skills in English.
• Experience in creating product messaging, positioning, and go-to-market plans.
• Demonstrated ability to work cross-functionally with sales, product, and engineering teams.
• Self-starter with strong analytical and problem-solving skills.
• Experience in creating and managing content such as blog posts, whitepapers, case studies, and video tutorials.
• Love challenging and deep complex solving environments.
• Bonus: Experience working in a remote company.

👾 Strapi benefits

• Work from anywhere: We're a remote-first company, so we can work wherever our home is. And WiFi.
• Expanded health benefits: Including premium medical, dental, and vision coverage.
• Equity for everyone: We win together. On top of a competitive salary, every Strapier has equity that grows with you in the company.
• Parents on a mission: 16 weeks of fully paid parental leave for every new Strapi parent.
• You'll always be up to date: We’ll cover all hardware and software needed, so you’re always with the latest versions.
• Grow as you are: From day one, we provide budget and tools to learn and grow both professionally and personally.
• Offsite: We all gather physically or virtually twice a year.
• Mental health support: We offer Moka.care one-on-one sessions with cert