Propel

Google Ads Media Buyer

Argentina

Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Digital Marketing, Performance MarketingIndustries

Requirements

Candidates should have experience as a Google Ads Specialist or in a similar PPC role within a marketing agency, along with strong knowledge of Google Ads, PPC strategies, and conversion tracking. Familiarity with Google Analytics, Google Tag Manager, and Google Merchant Center is also required, as well as strong analytical and communication skills.

Responsibilities

The Google Ads Media Buyer will create, manage, and optimize Google Ads campaigns across Search, Display, Shopping, and YouTube, conducting keyword research and competitor analysis to improve campaign performance. They will write engaging ad copy and refine landing pages to boost conversions, monitor campaign performance using Google Analytics and Google Tag Manager, and adjust ad spend and bidding strategies based on performance insights.

Skills

Google Ads
PPC strategies
Conversion tracking
Google Analytics
Google Tag Manager
Google Merchant Center
Keyword research
Competitor analysis
Ad copywriting
Landing page optimization
Performance monitoring
Bidding strategies

Propel

Mobile app for managing social benefits

About Propel

Propel focuses on improving access to social welfare resources for low-income Americans through its mobile app, Providers. This app allows users to easily check their EBT balances without needing to call a customer service number, making it more convenient for them to manage their benefits. Additionally, Providers offers personalized deals, such as coupons and resources, to help users save money, as well as job postings that cater to various schedules, from temporary gigs to full-time positions. Propel distinguishes itself from competitors by specifically targeting the needs of low-income individuals who are often neglected by traditional tech solutions. The company's goal is to enhance the user experience of America's safety net and to raise awareness about critical issues like Medicaid churn, ensuring that users can navigate these challenges effectively.

Key Metrics

New York City, New YorkHeadquarters
2014Year Founded
$85.6MTotal Funding
GRANTCompany Stage
Consumer Software, Social ImpactIndustries
51-200Employees

Benefits

Generous vacation policy
Unlimited sick days
Medical, dental, & vision coverage
401k with employer match
16 weeks parental leave
New tech tools
Remote first

Risks

Competition from new fintech startups may erode Propel's market share.
Changes in EBT and SNAP policies could affect Providers app functionality.
Reliance on partnerships poses risks if key partners withdraw or change terms.

Differentiation

Propel's Providers app offers instant EBT balance-checking, unlike traditional methods.
Providers app integrates job postings, aiding users in finding suitable employment opportunities.
Propel addresses Medicaid churn, helping users navigate post-pandemic healthcare challenges.

Upsides

Partnership with Papa Murphy's enhances user engagement through tailored offers.
Real-time payment tools integration could improve users' financial health.
Free tax filing services increase user retention and attract new users.

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