Performance Marketing - Media Buyer
ElevenLabs- Full Time
- Junior (1 to 2 years)
Candidates should have experience as a Google Ads Specialist or in a similar PPC role within a marketing agency, along with strong knowledge of Google Ads, PPC strategies, and conversion tracking. Familiarity with Google Analytics, Google Tag Manager, and Google Merchant Center is also required, as well as strong analytical and communication skills.
The Google Ads Media Buyer will create, manage, and optimize Google Ads campaigns across Search, Display, Shopping, and YouTube, conducting keyword research and competitor analysis to improve campaign performance. They will write engaging ad copy and refine landing pages to boost conversions, monitor campaign performance using Google Analytics and Google Tag Manager, and adjust ad spend and bidding strategies based on performance insights.
Mobile app for managing social benefits
Propel focuses on improving access to social welfare resources for low-income Americans through its mobile app, Providers. This app allows users to easily check their EBT balances without needing to call a customer service number, making it more convenient for them to manage their benefits. Additionally, Providers offers personalized deals, such as coupons and resources, to help users save money, as well as job postings that cater to various schedules, from temporary gigs to full-time positions. Propel distinguishes itself from competitors by specifically targeting the needs of low-income individuals who are often neglected by traditional tech solutions. The company's goal is to enhance the user experience of America's safety net and to raise awareness about critical issues like Medicaid churn, ensuring that users can navigate these challenges effectively.