Kobo

1st hire: 🚀 Growth Marketing

United States

$140,000 – $180,000Compensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Financial Services, FintechIndustries

Requirements

Candidates should have 5+ years of experience in growth marketing or performance marketing at a consumer fintech startup, with experience establishing and scaling paid advertising channels and measurement, and proficiency with SQL. They should be comfortable in a high-intensity role, motivated to use AI and automation, and thrive in a remote work environment.

Responsibilities

The Growth Marketing hire will efficiently scale customer acquisition, define and monitor key performance indicators, generate and optimize creative assets, drive rapid experimentation, work with cross-functional partners to enhance onboarding funnel performance, implement rigorous methodologies to measure channel effectiveness, and establish foundational marketing processes and practices for scaling acquisition across existing and new channels.

Skills

Growth Marketing
Performance Marketing
Paid Advertising
Data Analysis
AI
Automation
Measurement Tools
Consumer Fintech

Kobo

Provides eReaders and digital reading apps

About Kobo

Rakuten Kobo Inc., a leading player in digital reading technology, provides a sophisticated ecosystem for seamless access to ebooks across various devices through its range of eReaders and Kobo App. This company is ideal for individuals passionate about transforming and enhancing the global reading experience, offering a highly collaborative environment that supports over 30 million users worldwide. Employees can thrive on opportunities to interact with cutting-edge technology while contributing to an expansive digital library that enriches both the accessibility and enjoyment of reading.

Toronto, CanadaHeadquarters
2009Year Founded
$395.9MTotal Funding
ACQUISITIONCompany Stage
Consumer Software, EducationIndustries
201-500Employees

Benefits

Flexible Work Hours
Remote Work Options
Health Insurance
Paid Sick Leave
401(k) Company Match
Commuter Benefits
Health Savings Account/Flexible Spending Account
Employee Discounts
Parental Leave
Professional Development Budget
Training Programs
Meal Benefits
Company Social Events

Risks

Increased competition from Amazon's Kindle Unlimited may attract Kobo's customers.
The rise of audiobook platforms like Audible may impact Kobo's e-book sales.
Free online reading platforms could reduce demand for Kobo's paid e-books.

Differentiation

Kobo supports multiple formats, including EPUB and PDF, unlike some competitors.
Kobo offers nearly 4 million titles in 68 languages, a diverse selection.
Kobo's platform synchronizes bookmarks across devices, enhancing user convenience.

Upsides

Audiobook integration could increase user engagement and revenue for Kobo.
Sustainability initiatives may attract environmentally conscious consumers to Kobo.
AI-powered personalization can enhance user experience and retention on Kobo's platform.

Land your dream remote job 3x faster with AI