Yotpo

eCommerce marketing platform for customer engagement

New York City, New York, United States

About Yotpo

Yotpo provides an eCommerce marketing platform that helps online businesses grow by utilizing customer feedback and engagement. Its services include tools for customer reviews, visual marketing, loyalty programs, referrals, and SMS marketing, all designed to enhance the customer experience and increase sales. Yotpo's platform allows businesses to collect and display customer content, create customized loyalty and referral programs, and analyze customer feedback using artificial intelligence. This integration with existing marketing strategies sets Yotpo apart from competitors. The company operates on a subscription-based model, ensuring a steady revenue stream while offering continuous updates and support. Yotpo's goal is to empower brands to improve their products and services by turning customer feedback into actionable insights.

New York City, New YorkHeadquarters
2011Year Founded
$424.1MTotal Funding
LATE_VCCompany Stage
Consumer Software, AI & Machine Learning, Consumer GoodsIndustries
501-1,000Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
401(k) Company Match
Unlimited Paid Time Off
Paid Vacation
Hybrid Work Options
Wellness Program
Professional Development Budget

Risks

Increased competition from Attentive Mobile in the SMS marketing space.
Insider's innovative AI solutions pose a threat to Yotpo's market position.
Agital's recognition raises pressure on Yotpo to maintain its competitive edge.

Differentiation

Yotpo integrates multiple marketing solutions into a single, seamless platform.
The platform leverages AI to turn customer feedback into actionable insights.
Yotpo's strategic partnerships enhance its email and SMS marketing capabilities.

Upsides

Yotpo's partner network grew by 68% in the past year.
The company launched a new email marketing solution to boost customer retention.
Yotpo's expansion in the Asia-Pacific region is led by experienced leadership.