Yotpo provides an eCommerce marketing platform that helps online businesses grow by utilizing customer feedback and engagement. Its services include tools for customer reviews, visual marketing, loyalty programs, referrals, and SMS marketing, all designed to enhance the customer experience and increase sales. Yotpo's platform allows businesses to collect and display customer content, create customized loyalty and referral programs, and analyze customer feedback using artificial intelligence. This integration with existing marketing strategies sets Yotpo apart from competitors. The company operates on a subscription-based model, ensuring a steady revenue stream while offering continuous updates and support. Yotpo's goal is to empower brands to improve their products and services by turning customer feedback into actionable insights.