Yardstick focuses on measuring soil carbon in agriculture. Its main product is an in-situ soil carbon measurement technology that provides accurate and instant results at an affordable price. This technology helps overcome previous challenges in soil carbon measurement, promoting more environmentally friendly farming practices. Yardstick serves scientists and farmers aiming to lower emissions and improve soil carbon capture. The technology supports all project stages, from measurement to data sharing, enhancing the quality of soil carbon data while simplifying the process. Unlike competitors, Yardstick offers a comprehensive service where customers only need to define their field boundaries, and the company manages the rest, ensuring compliance with recognized soil carbon protocols. The goal is to make soil carbon measurement accessible and efficient, ultimately contributing to climate-friendly agriculture.