About Viant
Viant provides advertising software that helps businesses manage their digital advertising across various channels. Their main product, Adelphic, is a self-service platform that allows users to plan, create, and measure advertising campaigns on TV, mobile, desktop, audio, and digital out-of-home. Adelphic stands out because it supports programmatic advertising and is the only platform that works with IPv6 for connected TV environments. Viant uses its own first-party data, which is linked to a large number of households and connected devices, to help advertisers target specific audiences effectively. The company's goal is to enable advertisers to make informed decisions and achieve better results from their advertising investments.
Irvine, CaliforniaHeadquarters
1999Year Founded
$2MTotal Funding
IPOCompany Stage
Data & Analytics, Consumer SoftwareIndustries
201-500Employees
Benefits
Health Insurance
Paid Parental Leave
Unlimited Paid Time Off
Risks
Reliance on AI tools may lead to ethical concerns and backlash.
New VP of Investor Relations may face challenges in shareholder communication.
Partnership with ANA may increase scrutiny and pressure to meet industry standards.
Differentiation
Viant's Adelphic platform offers unique omnichannel integrations across multiple advertising channels.
Adelphic is the only DSP with IPv6 support for Connected TV environments.
Viant's first-party data is linked to 115 million households and over 1 billion devices.
Upsides
Increased adoption of CTV advertising expands reach for Viant's programmatic platform.
Viant's strong first-party data capabilities align with rising privacy regulations.
AI-driven advertising solutions enhance targeting and engagement, benefiting Viant's recent advancements.
Funding
Total raised$2.04 M
Latest valuation$1.50 B
StageIPO
IPO
1/31/2021$250
$1.50 BSEED
2/29/2012$2
$10.50 M