Turquoise Health operates a digital platform that helps patients and healthcare providers compare healthcare costs transparently. Users can input their insurance details to see out-of-pocket expenses for various services, such as metabolic panels and ultrasounds, making it easier to make informed healthcare decisions. The platform collaborates with healthcare centers and insurance providers across locations like Wichita, Kingman, and New York, utilizing a law that mandates hospitals to disclose their pricing. This approach sets Turquoise Health apart from competitors by focusing on price transparency in healthcare. The goal is to simplify the healthcare pricing process for patients, enabling them to navigate costs more effectively.