Trendyol Group

E-commerce platform connecting buyers and sellers

Istanbul, Türkiye

About Trendyol Group

Trendyol is a leading e-commerce platform in Turkey that connects buyers with a wide range of sellers, offering products like fashion items, electronics, and home goods. It operates on a marketplace model, generating revenue through seller commissions, premium subscription services, and advertising. Trendyol stands out by providing frequent promotions, multiple payment options, and a strong focus on logistics and customer service for timely deliveries. The company's goal is to be the top online shopping destination in Turkey for a diverse customer base.

Istanbul, TürkiyeHeadquarters
2010Year Founded
$1,494.6MTotal Funding
GROWTH_EQUITY_VCCompany Stage
Consumer Software, Consumer GoodsIndustries
10,001+Employees

Risks

MOVA's product launch in Turkey increases competition in tech and electronics.
International expansion may strain Trendyol's logistics and customer service capabilities.
Regulatory scrutiny on automatic pricing mechanism could impact Trendyol's operations.

Differentiation

Trendyol is Turkey's largest internet employer with over 2000 employees.
Partnership with Alibaba marks the largest internet sector investment in Turkey.
Trendyol offers a diverse product range, from fashion to electronics and home goods.

Upsides

Trendyol's international expansion reached 15 countries with successful simultaneous campaigns.
Collaboration with TikTok enhances Trendyol's online presence and ad engagement.
Trendyol's Romanian market growth reached 700,000 customers by October 2024.

Funding

Total raised$1.49 B
Latest valuation$16.50 B
StageGROWTH_EQUITY_VC
SECONDARY
3/31/2021
$350
$9.35 B
ACQUISITION
5/31/2018
$728
$750.00 M
$25
$125.00 M
SERIES B
10/31/2010
$9
$45.40 M
SERIES A
6/30/2010
$2
$11.00 M