Traceable.ai focuses on securing Application Programming Interfaces (APIs), which are essential for software applications to communicate. The technology works by identifying all APIs within a company, evaluating their risk levels, and preventing potential attacks that could result in data theft or fraud. It captures and analyzes every API transaction to provide insights into possible threats, including the detection of "shadow" and "orphaned" APIs that are not properly managed. Unlike many competitors, Traceable.ai emphasizes a user-friendly platform that allows for quick API testing, supporting the "shift left" initiative to address security issues early in the development process. The company's goal is to ensure clients can deploy their services swiftly, typically within a week, while providing ongoing protection as their needs evolve.