TodayTix Group

Mobile ticketing for theater and live events

New York City, New York, United States

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About TodayTix Group

TodayTix Group specializes in mobile ticketing for theater and live entertainment, partnering with over 2,000 theaters and cultural institutions worldwide to offer a wide range of tickets. The company uses a data-driven approach to distribute tickets through a network of more than 1,000 media and travel partners, ensuring that tickets reach the right audience at the right time. Unlike its competitors, TTG focuses on creating customized marketing campaigns tailored to each client's needs, simplifying the ticketing process for theater producers and cultural institutions. The goal of TodayTix Group is to enhance audience reach and increase ticket sales for its clients while providing a seamless experience.

New York City, New YorkHeadquarters
2013Year Founded
$88.7MTotal Funding
SERIES_BCompany Stage
Data & Analytics, Consulting, EntertainmentIndustries
201-500Employees

Benefits

Health Insurance
Life Insurance
Disability Insurance
Paid Parental Leave
401(k) Company Match
Flexible Paid Time Off
Hybrid Work Options
Employee Assistance Programme
Professional Development Budget
Employee Referral Bonus
Phone/Internet Stipend

Risks

Increased competition from new entrants like Dice and Eventbrite in digital ticketing.
Integration challenges from multiple acquisitions may dilute TodayTix's brand identity.
Dependence on commission-based revenue model poses risks if partners negotiate lower rates.

Differentiation

TodayTix offers a mobile-first, design-focused ticketing platform for cultural experiences.
The company partners with over 2,000 theaters and cultural institutions worldwide.
TodayTix's digital Lottery and mobile Rush programs engage younger, spontaneous audiences.

Upsides

Growing demand for mobile-first ticketing solutions boosts TodayTix's market position.
Acquisition of Secret Cinema aligns with the trend for immersive theater experiences.
Digital marketing expansion is enhanced by acquiring Arthouse, a digital advertising agency.