Tinuiti

Performance-driven digital marketing agency

New York City, New York, United States

About Tinuiti

Tinuiti specializes in performance-driven marketing strategies that enhance e-commerce and digital marketing efforts. The agency provides a full range of services aimed at improving brand visibility and effectiveness through cohesive visuals and messaging. Their approach includes strategic planning and operational support, focusing on maximizing marketing investments by utilizing data and algorithms, which is essential in today's privacy-focused environment. A key feature of Tinuiti's offerings is their proprietary tool, Bliss Point, which helps determine the optimal marketing investment for maximum impact, allowing clients to make data-informed decisions that boost growth and ROI. Additionally, Tinuiti hosts an annual event, Tinuiti Live, to showcase innovations and share industry insights. The company's goal is to help brands navigate the complexities of modern marketing and achieve precise targeting and persuasion across various channels.

New York City, New YorkHeadquarters
2004Year Founded
$16.8MTotal Funding
GROWTH_EQUITY_VCCompany Stage
Data & Analytics, ConsultingIndustries
1,001-5,000Employees

Benefits

401(k) with 4% match
Health, dental, and vision insurance
Parental leave
Equity
Health & wellness stipend
Pet insurance
Training & development

Risks

In-store retail media experiences may challenge Tinuiti's digital-first marketing approach.
Rapid innovation demands from Generation Alpha could pressure Tinuiti's resource allocation.
Staying ahead in AI technology is resource-intensive and crucial for Tinuiti's success.

Differentiation

Tinuiti's proprietary Bliss Point tool optimizes marketing investment for maximum impact.
The company offers a full-funnel approach, integrating digital and physical retail strategies.
Tinuiti's expertise spans Search, Social, Amazon, and more, providing comprehensive marketing solutions.

Upsides

Generative AI integration allows Tinuiti to enhance personalized digital marketing strategies.
Generation Alpha's demand for digital integration opens new market opportunities for Tinuiti.
Tinuiti's high scores in media planning and measurement boost its industry credibility.