Thrive Global operates in the corporate wellness sector, providing a behavior change platform designed to enhance employee well-being and productivity. The platform is based on scientific research and aims to prevent burnout while fostering a positive work culture. It caters to a diverse clientele, including frontline workers and corporate executives, and has been adopted by over 125 companies worldwide, including notable partnerships with Pfizer and Salesforce. Thrive Global's platform integrates seamlessly into employees' workflows, encouraging usage and allowing the company to gather data for continuous improvement. The company generates revenue by charging businesses a fee for access to its platform, with costs varying based on company size and employee count. The primary goal of Thrive Global is to improve the overall health and productivity of employees across various organizations.