About Taboola
Taboola specializes in digital advertising, focusing on content discovery and native advertising. It operates a content recommendation platform that uses algorithms to suggest articles, videos, and other content to users based on their browsing habits. This platform is integrated into publishers' websites, allowing them to earn revenue by displaying sponsored content recommendations. Advertisers pay Taboola on a cost-per-click basis, meaning they are charged each time a user clicks on their content. Additionally, Taboola provides data analytics services, such as Taboola Trends, which help advertisers understand image and keyword trends to improve their content's performance. Unlike many competitors, Taboola has a global presence and serves a wide variety of categories, including news, entertainment, health, and finance. The company's goal is to enhance user engagement and drive traffic for its clients.