Smartly.io

Automates social media advertising processes

Helsinki, Uusimaa, Finland

About Smartly.io

Smartly.io automates social media advertising to assist businesses in reaching their marketing goals. It focuses on platforms like Facebook and Instagram, serving clients such as Uber and Burger King. The company automates media buying, creative production, and performance optimization, allowing businesses to create personalized and scalable ad campaigns. Smartly.io offers both software that automates advertising tasks and managed services for expert guidance, generating revenue through subscription and service fees. What sets Smartly.io apart is its blend of creativity and data-driven insights, with a dedicated Creative Services team that collaborates with clients to produce effective ad creatives. The goal of Smartly.io is to simplify social advertising, helping brands effectively engage with consumers and maximize their return on ad spend.

Helsinki, FinlandHeadquarters
2013Year Founded
$2.7MTotal Funding
BUYOUTCompany Stage
Data & Analytics, Consumer Software, Enterprise SoftwareIndustries
501-1,000Employees

Benefits

Unlimited Paid Time Off
Paid Holidays
Paid Sick Leave
Health Insurance
Mental Health Support
401(k) Retirement Plan
401(k) Company Match
Company Equity
Life Insurance
Disability Insurance

Risks

End of cookie-based tracking challenges Smartly.io's data-driven advertising model.
Increasing competition from AI-powered advertising technology companies threatens market share.
Reliance on major social media platforms makes Smartly.io vulnerable to policy changes.

Differentiation

Smartly.io automates every step of social advertising, enhancing performance and creativity.
The company combines creativity with data-driven insights for effective ad campaigns.
Smartly.io offers both software and managed services, providing a comprehensive advertising solution.

Upsides

Providence Equity Partners' investment provides resources for market expansion and technology enhancement.
Brand Pulse offers real-time reach and frequency capabilities, addressing the decline of cookie-based tracking.
Smartly.io's AI-driven solutions capitalize on the trend towards personalized, scalable ad campaigns.

Funding

Total raised$2.67 M
Latest valuation$300.00 M
StageBUYOUT
$200
$300.00 M
SECONDARY
8/31/2017
$20
SERIES A
3/31/2015
$3
$12.50 M