Siteimprove

Digital optimization solutions for businesses

Copenhagen, Capital Region of Denmark, Denmark

About Siteimprove

Siteimprove provides digital optimization solutions to businesses, focusing on enhancing their online presence. The company offers a range of products including tools for Accessibility, Quality Assurance, Data Privacy, SEO, Ads, Analytics, Performance, and Web Security. These tools help clients improve website accessibility, comply with data privacy regulations, boost search engine rankings, and secure their web platforms. Siteimprove operates on a subscription model, allowing clients to access its services for a recurring fee, which ensures a steady revenue stream. The company differentiates itself by offering tailored solutions that meet the specific needs of various industries, making its services adaptable for a wide range of clients. Siteimprove's goal is to help businesses succeed in the digital landscape by providing comprehensive tools and support to enhance their digital footprint.

Copenhagen, DenmarkHeadquarters
2003Year Founded
$53.5MTotal Funding
LATE_VCCompany Stage
Consulting, Consumer Software, CybersecurityIndustries
201-500Employees

Risks

Integrating MarketMuse may disrupt Siteimprove's existing operations and client services.
The departure of a key executive to BigCommerce could impact strategic direction.
New European Accessibility Act standards may increase operational costs for compliance.

Differentiation

Siteimprove offers a comprehensive suite of digital optimization tools in one platform.
The company integrates AI-driven solutions like AI Generate for enhanced content optimization.
Siteimprove's focus on accessibility aligns with upcoming regulatory changes like the European Accessibility Act.

Upsides

AI-driven tools like AI Generate are increasingly popular for automating content strategies.
The partnership with Merkle positions Siteimprove well for the rising demand in accessibility solutions.
Siteimprove's acquisition of MarketMuse enhances its content planning and optimization capabilities.

Funding

Total raised$53.50 M
Latest valuation$275.00 M
StageLATE_VC
LATE VC
11/30/2015
$55
$275.00 M