Siteimprove provides digital optimization solutions to businesses, focusing on enhancing their online presence. The company offers a range of products including tools for Accessibility, Quality Assurance, Data Privacy, SEO, Ads, Analytics, Performance, and Web Security. These tools help clients improve website accessibility, comply with data privacy regulations, boost search engine rankings, and secure their web platforms. Siteimprove operates on a subscription model, allowing clients to access its services for a recurring fee, which ensures a steady revenue stream. The company differentiates itself by offering tailored solutions that meet the specific needs of various industries, making its services adaptable for a wide range of clients. Siteimprove's goal is to help businesses succeed in the digital landscape by providing comprehensive tools and support to enhance their digital footprint.