About Simpli.fi
Simpli.fi provides a platform for digital marketers to enhance their advertising effectiveness. The platform uses programmatic technology to help businesses reach their target audiences through various advertising methods, including Streaming TV, mobile ads, video content, and native advertising. Simpli.fi stands out from competitors by offering a comprehensive suite of solutions that allow advertisers to refine their strategies and engage users more effectively. The company's goal is to maximize the advertising impact for its clients by utilizing advanced technology and industry best practices.
Fort Worth, TexasHeadquarters
2010Year Founded
$21.7MTotal Funding
SERIES_BCompany Stage
Consumer Software, EntertainmentIndustries
501-1,000Employees
Risks
Choozle's leadership changes may enhance its competitive edge against Simpli.fi.
Guideline's strategic board appointments could challenge Simpli.fi's market position.
Simpli.fi's reliance on AI solutions may be risky if competitors advance faster in AI.
Differentiation
Simpli.fi offers a comprehensive CTV product suite with flexible pricing options.
The platform integrates AI-driven solutions like Autopilot AI for enhanced advertising performance.
Simpli.fi's political advertising sector has grown by 250% over two consecutive years.
Upsides
Increased demand for CTV solutions as linear TV viewership declines benefits Simpli.fi.
Industry recognition, like the Digiday Awards, boosts Simpli.fi's market credibility.
Partnerships for cookie-less solutions align with privacy-centric advertising trends.
Funding
Total raised$21.72 M
Latest valuation$80.00 M
StageSERIES_B
SERIES B
11/30/2013$16
$80.00 MEARLY VC
12/31/2011$1
$3.00 MSEED
2/28/2011$2
$11.50 MDEBT
4/30/2010N/A