About RudderStack
RudderStack provides a Warehouse Native Customer Data Platform (CDP) that assists businesses in collecting, unifying, and activating customer data. The platform enables technical data teams and engineers to gather data from various sources, organize it effectively, and utilize it for informed decision-making. By building complete customer profiles in their own data warehouses or data lakes, businesses can ensure that all teams have access to the necessary information. Unlike other platforms, RudderStack does not store data itself, allowing businesses full ownership and transparency over their data management. This warehouse native architecture enhances flexibility and security, as companies control their data access and management. RudderStack's goal is to empower businesses to manage their customer data efficiently while maintaining control and transparency.