Rover

E-commerce platform for pet care products

Seattle, Washington, United States

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About Rover

Rover.com operates in the pet care market, providing a variety of products and accessories for pets, including toys, treats, grooming supplies, and personalized items. Customers can browse and purchase these items directly from the website, which features a curated selection of high-quality products. Rover.com stands out from competitors by focusing on unique offerings like personalized items and specialized collections that cater to specific pet needs, such as boredom and anxiety. The company's goal is to meet the growing demand for quality pet products by ensuring a diverse range of items that appeal to both pets and their owners.

Seattle, WashingtonHeadquarters
2011Year Founded
$321.9MTotal Funding
IPOCompany Stage
Consumer GoodsIndustries
5,001-10,000Employees

Benefits

Competitive compensation
401k
Flexible Paid Time Off
Health Insurance
Dental Insurance
Vision Insurance
Commuter Benefits
Bring your dog to work (and unlimited puppy time)
Doggy benefits, including $1000 toward adopting your first dog
Meal Benefits

Risks

Increased competition from Chewy and Petco in the e-commerce space.
Potential backlash from Blackstone's acquisition affecting service quality perception.
Growing concerns over data privacy could impact customer trust.

Differentiation

Rover offers a wide range of personalized pet care services and products.
Rover's partnership with celebrities like Tyler Lockett enhances its brand visibility.
Rover's acquisition of a cat-sitting marketplace expands its service offerings in Europe.

Upsides

Rover can leverage the trend of personalized pet products for growth.
The acquisition by Blackstone provides resources for further expansion and innovation.
Rover's annual pet names report keeps it relevant and engaged with pet owners.

Funding

Total raised$321.88 M
Latest valuation$2.30 B
StageIPO
BUYOUT
10/31/2023
$2.3 K
$2.30 B
SPAC IPO
1/31/2021
$275
$1.35 B
SPAC PRIVATE PLACEMENT
1/31/2021
$50
$1.35 B
DEBT
4/30/2018
$30
LATE VC
4/30/2018
$125
$970.00 M
SERIES F
6/30/2017
$65
$325.00 M
SERIES E
9/30/2016
$40
$200.00 M
SERIES D
2/28/2015
$25
$125.00 M
SERIES C
2/28/2014
$12
$60.00 M
SERIES B
6/30/2013
$4
$17.50 M
SERIES A
3/31/2012
$3
$17.00 M